Senior Customer Data Analyst – Customer Engagement

Job Introduction

Selfridges has always been much more than a shop. We’re a social space where everyone is welcome and feels a sense of belonging, a creative playground where culture and commerce collide, and an experimental hub where you can discover the most innovative and sustainable ideas in retail. We’re here to help make the world brighter. And you can be an important part of this. We’ll talk more about the role below, but before we get to that, let’s share with you the good stuff…  

Rewards and benefits 

Life at Selfridges is dynamic, exciting, and always evolving. As well as working with some of the most cutting-edge, iconic and boundary-pushing brands, designers and creatives, we also offer our team members opportunities to help make a positive difference through our network of communities, both within and outside Selfridges. Here are just a few of our rewards and benefits that help make our team experience that bit more extraordinary. 

• Flexible working options to benefit you, your family and your wellbeing that can include part-time, flexi-time, job sharing or working remotely 

• Generous annual leave that increases with length of service 

• Up to five paid volunteering days – from beach cleans to co-ordinating food and clothing donations 

• Family leave that suits your set up including Maternity, Paternity, Adoption, Surrogacy and Shared Parental leave policies 

• Defined pension contribution scheme  

• Generous bonus and/or commission scheme  

• Enviable team member discount including sale previews and double discount days 

• Exclusive local discounts on a range of restaurants, bars, beauticians and entertainment 

• Subsidised gym memberships  

• Annual travel pass and cycle-to-work schemes  

• A sustainable car salary sacrifice scheme 

• Several internal communities to get involved in from our Diversity Board and Green Warriors who are leading the charge on D,E&I and sustainability, to the Wellbeings who are always thinking of new ways to champion healthy minds, bodies and routines for our team members 

• Workplace Options, our confidential team member assistance programme for when life gets tricky or you need a little guidance 

• Access to a wide range of training programmes to help your career development 

Read on to find out how you can play your part in Reinventing Retail… 

Role Responsibility

Selfridges has a brilliant opportunity within the Customer Analytics Team, reporting to the Senior Customer Analytics Manager. As a Sr. Customer Data Analyst, you will have the exciting and rare chance to work in a fast-paced environment, to help us take our business to the next level

• You can expect to work daily using Salesforce Tableau CRM
• Work with fellow analysts to create accessible, relevant, and actionable reports and dashboards, using multiple sources of data.
• Support VIP Comms and Membership Manager and Clienteling Manager, by sharing campaign results and deliver actionable insights and recommendations from this, so that we always continue to evolve and improve the work we do
• Provide weekly and monthly reports on key customer KPIs understand the drivers of their performance
• Manipulate customer data and drive segmentation to help shape marketing campaigns and customer communications
• Use robust statistical and data methods to build analyses
• Champion a culture of self service by ensuring your stakeholders are suitably skilled in how to use our analytics tools.

The Ideal Candidate

• 3+ years of practical experience as an customer analyst in data-driven organizations
• Excellent SQL skills
• Proven experience dealing with large, complex datasets of different varieties (e.g. digital       data, transactional data, marketing data) and evidence of being able to transform data into actionable insights
• Experience managing the end to end process of CRM campaigns (from customer selection/segmentation through to analysing customer behaviour during and post campaigns)
• Experience building dashboard, with a preference for Tableau CRM (formerly Einstein Analytics - Salesforce)
• Time management skills: Ability to meet deadlines while dealing with multiple priorities.
• Passionate about the customer - you are passionate about improving the customer experience through delivering actionable insight
• A passion for solving new problems, learning new skills and furthering your understanding along the way.

About the Company

Everyone is welcome 

Selfridges is a place where we want everyone to feel a sense of belonging. We embrace every self and are committed to cultivating a diverse and inclusive working culture. We are leading with purpose to not only increase the visibility and recognition of under-represented talent within our organisation, but the wider industry too. Here at Selfridges, everyone is welcome – irrespective of race, gender, ethnicity, sexuality, age or disability, we stand by equal opportunities for all.   

Our awards cabinet  

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign. We were also recognised as a ‘Best 25 Big Company to Work For 2020’ as awarded by The Sunday Times. 

Selfridges