Digital Implementation Analyst

Job Introduction

A bit about the role

A pivotal role responsible for the accuracy and quality of data captured through Selfridges Digital Channels.

We are looking for a passionate individual to join our Digital Analytics Team to own the Analytics implementation process, release tickets and testing process for the analytics team, implementing tags in the tag manager, and working with the wider team to ensure Selfridges have robust tagging to get insights from the data

As our Implementation Analyst you will:

• Own the Release process for the Analytics team keeping track of all development tickets and deadlines.
• Manage Web Analytics & Tag Manager implementations and be the product champion within the Development teams
• Create Tags, Datalayer Extensions and Analytics configurations.
• Test new functionality and tickets for Analytics and sign off changes before releases are deployed to live
• Understand product owners’ needs to translate business requirements into analytics technical requirements and ensure that priorities are met
• Support the Online Marketing team by creating Marketing Tags in the Tag Manager, Testing and Deploying these tags.
• Create Documentation for the As is website Analytics tagging to aid testing and future developments.
• Ensure data collection and standardisation is met and explain methodologies to internal stake holders
• Look for ways to drive improvement and ensure value and actions can be derived from the data
• Provide support and insight to the business for all its digital sites and tagging requirements
• Drive the upskilling and adoption of key team members across all digital products
• Work with the IT development team to ensure all reporting is supported and maintained.
• Develop existing reporting and processes through automation and optimisation along with research in to emerging technologies and ‘best practice’.
• Own the business relationship with the Tag Manager provider

A bit about you

• Thorough, demonstrable knowledge of site analytics tools (Google Analytics would be an advantage)
• Able to demonstrable knowledge of Tag Management Solutions (Tealium would be an advantage)
• Experienced with Javascript, Jquery and JSON skills
• Experience in testing analytics tagging
• Experience in owning and maintaining release tickets
• Experience in developing internal key metrics reporting and scorecards based on internal stakeholder requirements
• Organised with ability to multi-task, prioritise, work quickly and to tight deadlines
• Ability to work as part of a team in a collaborative and flexible way
• Excellent communication and interpersonal skills and ability to interact with all levels of end users and technical resources.
• High level of personal energy to drive projects to completion and sustain productivity
• Ability to present structured arguments in resolution of problems in a highly creative environment.
• Solid experience in online retail analytics
• Working knowledge of sales and margin reporting process and data management tools.
• Technical experience of analytical tracking, website tagging and creating intricate funnels.
• Strategic marketing and retail eCommerce experience

Selfridges