Are you looking for a new challenge that gives you the chance to get creative and use your knowledge of PPC to take our digital performance to the next level? Looking for a company that wants to help further your career in digital, as well as provide you with an exciting, inspiring and fun place to work?
If the answer to all of these questions is ‘yes’ then you’re just the kind of person we’re looking for!
As a PPC Manager, you will support the Senior PPC Manager to manage all aspects of Selfridges’ Paid Search activity to deliver ROI and new customer acquisition growth targets across domestic and international markets.
As PPC Manager you will:
Support on shaping overall PPC strategies to help maximise commercial performance. Developing and owning the day to day management of the PPC marketing agency to ensure campaigns are planned, executed and optimised in line with business requirements
Manage day to day agency relationships, ensuring performance and service level KPIs are met and identifying key growth opportunities
Execute test and learn plans with your team and push for innovation across all areas of our activity, balancing the need for innovation with achieving KPIs
Collaborate with channel leads for affiliates and SEO, together with the performance marketing trading and strategy lead, whilst working with the wider marketing, digital and customer insight departments
Own relationship with Trade and Strategy teams to deliver accurate KPI forecasts & business targets
Deliver in depth reporting, analysis and insight to relevant stakeholders, highlighting the story behind actual and forecasted performance
Work with key external partners such as search engines to identify, explore and test new opportunities within the Paid Search landscape
The Ideal Candidate
Experienced. You will have PPC campaign and budget management experience ideally gained from a high-growth, multi-channel retail business.
Data driven. You are comfortable and able to utilise reports, dashboards and analysis of performance and forecast.
Qualified. In both Bing and Google Ads. along with advanced level website analytics, preferably GAIQ (Google Analytics Individual Qualification
Commercially astute. You have a successful track record in the achievement of targets and objectives, ). You’ll be skilled in building campaigns to hit specific business goals.
Naturally pragmatic and solutions orientated. You manage tight deadlines across multiple projects and various stakeholders. Combined with meticulous attention to detail and a proven track record of delivering trading results in a fast-paced online business
A great communicator. You have excellent influencing and negotiating skills, whilst building professional, lasting relationships at all levels
Goal orientated. With experience working with multiple digital tracking, reporting and attribution solutions to evaluate and optimise campaigns against core KPIs
Qualified. In both Bing and Google Ads. along with advanced level website analytics, preferably GAIQ (Google Analytics Individual Qualification)
An example of our values, a trusted and respected colleague
This job is a brilliant opportunity to join a close-knit team who are incredibly passionate about elevating our digital performance, and optimising digital opportunities. If you’re looking to come into a new role and make a real impact, then this will be perfect for you.
About the Company
Our creative spirit
We are more than a shop. We are a social space where culture and commerce collide to release an energy that we call the Selfridges spirit. We are here to make our world brighter, and everyone is welcome.
Our awards cabinet
We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign.
Since 1909 we have been at the forefront of retail and today our stores in London, Manchester and Birmingham – alongside selfridges.com and the Selfridges App – continue to redefine the way we shop and socialise. As a Selfridges team member, you will learn what it takes to consistently drive innovation, success and amazing customer experiences.
THE FUN STUFF
There are lots of reasons to be excited about joining Team Selfridges – from our fantastic team member communities to volunteer days and behind-the-scenes Selfridges experiences throughout the year.
Other benefits and rewards include:
• Generous bonus and/or commission scheme
• Discounted gym memberships
• Pension contributions
• Annual travel pass and cycle to work schemes
• A volunteer day for all team members
• Access to a wide range of training programmes to help your career development