Midweight Copywriter

Midweight Copywriter

Job Introduction

Selfridges has always been much more than a shop. We’re a social space where everyone is welcome and feels a sense of belonging, a creative playground where culture and commerce collide, and an experimental hub where you can discover the most innovative and sustainable ideas in retail. We’re here to help make the world brighter. And you can be an important part of this. We’ll talk more about the role below, but before we get to that, let’s share with you the good stuff…  

Rewards and benefits 

Life at Selfridges is dynamic, exciting, and always evolving. As well as working with some of the most cutting-edge, iconic and boundary-pushing brands, designers and creatives, we also offer our team members opportunities to help make a positive difference through our network of communities, both within and outside Selfridges. Here are just a few of our rewards and benefits that help make our team experience that bit more extraordinary. 

  • Flexible working options to benefit you, your family and your wellbeing that can include part-time, flexi-time, job sharing or working remotely 

  • Generous annual leave that increases with length of service 

  • Up to five paid volunteering days – from beach cleans to co-ordinating food and clothing donations 

  • Family leave that suits your set up including Maternity, Paternity, Adoption, Surrogacy and Shared Parental leave policies 

  • Defined pension contribution scheme  

  • Generous bonus and/or commission scheme  

  • Enviable team member discount including sale previews and double discount days 

  • Exclusive local discounts on a range of restaurants, bars, beauticians and entertainment 

  • Subsidised gym memberships  

  • Annual travel pass and cycle-to-work schemes  

  • A sustainable car salary sacrifice scheme 

  • Several internal communities to get involved in from our Diversity Board and Green Warriors who are leading the charge on D,E&I and sustainability, to the Wellbeings who are always thinking of new ways to champion healthy minds, bodies and routines for our team members 

  • Workplace Options, our confidential team member assistance programme for when life gets tricky or you need a little guidance 

  • Access to a wide range of training programmes to help your career development 

Read on to find out how you can play your part in Reinventing Retail… 

Role Responsibility

As a Selfridges Copywriter, you will be producing engaging, creative and informative product copy, helping to build our reputation as an authoritative fashion destination. Making up part of the Content Team and sitting within the Online Photostudio department, you will play a key role in delivering an extraordinary digital experience to our online customer and be integral to the smooth running of a fast-paced ecommerce studio environment.

You will be required to work independently at a fast pace, writing compelling product descriptions in line with our Selfridges tone of voice; across all of our departments. You will manage your own workload, juggling researching brands/products with writing and uploading copy to meet strict deadlines while liaising daily with multiple teams on product workflow. Your copy will be original and give our customers the confidence to make their online purchases by equally informing and inspiring them. You will work collaboratively with the rest of the Content Team to maintain copy quality and consistency, acting as the guardians of the Selfridges tone of voice.

As a Mid-Weight Copywriter you will:

  • Write up to 41 product descriptions a day across all departments (Womenswear/Menswear/Home/Tech/Beauty/Food/Kids/Jewellery)
  • Produce engaging, informative and accurate copy in line with the Selfridges tone of voice and house style guides
  • Conduct thorough brand and product research to inform your copy whilst working independently delivering copy at pace to strict deadlines
  • Sub-edit and proof-read your own work and freelance/junior copywriters as required
  • Liaise daily with the wider Photostudio teams on product workflow and priorities
  • Liaise daily with the Trading and Buying teams on product workflow and brand information
  • Conduct daily site walks to maintain quality and consistency
  • Respond to ad-hoc copy requests/queries from across the business
  • Keep abreast of seasonal fashion trends and maintain good brand knowledge
  • Work collaboratively with the rest of the Content Team to continuously optimise and improve our product copy, always aiming to inform but also surprise, amaze and amuse our customers with creative and original product descriptions
  • Act as the guardian of the Selfridges tone of voice across all product copy, ensuring consistency and quality for our customers
  • Complete ad-hoc copy related projects as required

The Ideal Candidate

Desired experience:

  • Experience in an ecommerce/fashion environment
  • Experience with content management systems
  • Educated to degree level in a related subject (e.g. English/Journalism/Fashion/Media)


Desired skills:

  • An accomplished writer with genuine passion and enthusiasm for the English language and impeccable grammar
  • Highly organised with excellent time management and meticulous attention to detail
  • Excellent communication and interpersonal skills with the ability to form strong working relationships and thrive working as a team
  • Self-motivated with the ability to work independently at pace to a very high standard, managing workload to strict deadlines
  • Experience with proof-reading and sub-editing
  • Strong awareness of fashion trends and in-depth brand knowledge
  • Knowledge of SEO best practices
  • Experience using a CMS platform
  • PC literate in Outlook, Microsoft Word and Excel

About the Company

Everyone is welcome 

Selfridges is a place where we want everyone to feel a sense of belonging. We embrace every self and are committed to cultivating a diverse and inclusive working culture. We are leading with purpose to not only increase the visibility and recognition of under-represented talent within our organisation, but the wider industry too. Here at Selfridges, everyone is welcome – irrespective of race, gender, ethnicity, sexuality, age or disability, we stand by equal opportunities for all.   


Our awards cabinet  

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign. We were also recognised as a ‘Best 25 Big Company to Work For 2020’ as awarded by The Sunday Times. 



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