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VM Lead

VM Lead

Job Introduction

Selfridges is a brand driven by our vision to reinvent retail, where creative and commercial balance drive the output of the the VM teams. The Visual Merchandising Lead – Regional is a crucial role in achieving this vision, and positioning our brand through bold creative expressions, cutting-edge solutions and impeccable visual merchandising and presentation standards.

The role oversees the in-store VM team in our iconic Oxford Street flagship and works closely with the VM Lead - Regional to ensure we have consistency between our stores. The role requires long-term planning, responding to business and market needs while always pushing the boundaries of the art of retail. It is also a managerial role, requiring the support and development of a world-class VM team, while maximising efficiencies in all areas. The successful candidate will have a high taste level. You will be adept at planning, organising and inspiring teams, and comfortable influencing a wide range of stakeholders including brand partners, contractors, and internal senior leaders.


As VM Lead London, you will –

 • Manage a significant budget while maximising efficiency and creative impact.

• Push sustainable practices and improve sustainable solutions.

 • Drive the taste level and ‘wow factor’ across the store in relation to styling direction and creative installations. • Drive visual merchandising standards to world-class level.

• Understand the customer journey and ensure the store is easy to navigate, while providing moments of discovery and delight.

 • Create and ensure a cohesive shopping experience for our customers by understanding and ensuring correct product and brand adjacencies, as well as fixturing layout, in line with store vision

• Be adept in presenting creative plans to the Visual Presentation Director.

 • Be a collaborative and inspiring leader, unlocking creative potential in your team.

• Understand the Selfridges brand principles and guide your team in responding to these principles accordingly.

• Respond to Creative Direction briefs with practical yet creatively brilliant solutions that are on brand, on budget and within required timelines.

• Ensure your team is fully compliant at all times with trading standards legislation, health & safety legislation and security standards.

About You

  • Extensive experience in Visual Merchandising or related field.

• Proven track record in building highly efficient and capable teams.

 • Proven experience in balancing commercial focus with creative integrity.

 • Extensive experience in leading teams and developing creative projects on time and to budget. Personal Attributes/ Behavioural Skills

 • Collaborative and inspiring leader

• Solutions focused

• Ability to build positive relationships and influence with a wide variety of stakeholders

• Confident presence who is comfortable voicing opinions and persuading others at a senior level

 • Organised and efficient with good communication skills

• Driven by creativity Qualifications/ Training

 • Degree level qualification in the arts or related creative field



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