Stores Marketing Manager

Role Responsibility

The Stores Marketing Manager is responsible for the planning and execution of Marketing activity through a customer lense, to support the stores. They will work cross functionally with other central teams supporting the stores - such as Events, PR, Organic Social, Creative, Buying and Digital. ​

This role is focused on driving our Selfridges growth plan, positioning both the Selfridges brand and the store as the ultimate shopping destination for new and existing customers across our London, Birmingham and Manchester stores.

As the Marketing Manager for Stores you will:​

•Drive a customer centric marketing strategy for our individual stores, drawing on our core values and positioning Selfridges as a unique, world class destination that stands for a sustainable future and is inclusive for all. 

•Plan and oversee all store specific marketing activity, including owned and paid channels, to drive awareness and consideration of Selfridges – highlighting relevant new brands/products/services and experiences.

•Work cross-functionally with teams (including Events, PR, Organic Social, Creative, Buying and Digital) ​to deliver an optimised programme of 360 marketing activity to attract new customers and engage existing customers to keep coming back. 

•Own and update the Marketing Calendar for each store - as a strategic tool for planning and cross functional sharing.​

•Leverage insights from store-level segmentation and customer analytics to inform acquisition strategy and prioritise content/messaging to optimise campaign effectiveness. ​

•Manage the store-specific media budget for each store based on inputs provided by the store teams as well as aligning to the Customer Marketing calendar.

•Measure and report on store-specific activity, including regional paid media and partnership marketing campaigns

•Partner with the CRM and Insight teams to develop better customer insight and customer KPI measurement/tracking activity for customer segments to ensure the best targeting is selected for each campaign

•Plan regional customer retention & engagement activity, working with the CRM and Social team to support key stories across each store via geo-targeted email inclusions and app push activity

•Build and maintain marketing relationship with key local partners in London, Birmingham and Manchester

•Schedule and lead on the monthly meeting with the regional General Managers, ensuring there is a clear agenda to share consolidated marketing activity and plans

•Regular catch ups with the relevant store managers to ensure alignment on priorities

•Visit each store regularly to stay informed about store developments and plans, the local media landscape and to maintain key local partner relationships

The Ideal Candidate

•A breadth of experience in store and digital marketing, ideally gained from a large multi-channel retail business in the premium/luxury sector

•Strong knowledge of our stores and the local cities - Aware of best-in-class local marketing and communications​

•Good knowledge of CRM and audience strategy

•Ability to manage senior stakeholders, peers and work with colleagues at all levels of the organisation

•Experienced in Word, Excel and PowerPoint​

•Able to work at pace paying attention to the detail​

•Able to think strategically ​

•Strong process / project management skills​

•Proactive​

•Strong communication skills (verbal and written) ​

•Exemplary planning and organisation skills​

•Resilient and resourceful with ‘can do’ attitude and strong focus on delivery​

•Aware of all competitor activity including product offerings and events

•Experience in analysing media campaigns, ideally using GA360

•An example of our values, a trusted and respected colleague​​

•flexibility to support the marketing team with wider projects

•Experience of managing direct reports desirable.

About the Company

Our Creative Spirit 

We are more than a shop. We are a social space where culture and commerce collide to release an energy that we call the Selfridges spirit. We are here to make our world brighter, and everyone is welcome. 

Our Awards Cabinet 

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign. We were also recognised as a ‘Best 25 Big Company to Work For 2020’ as awarded by The Sunday Times.

Our Future 

Since 1909 we have been at the forefront of retail and today our stores in London, Manchester and Birmingham – alongside selfridges.com and the Selfridges App – continue to redefine the way we shop and socialise. As a Selfridges team member, you will learn what it takes to consistently drive innovation, success and amazing customer experiences. 

Everyone is welcome

We are committed to a diverse and inclusive working culture, and we see this as key to our success and our working culture. Here at Selfridges, everyone is welcome - irrespective of race, gender, ethnicity, sexuality, age or disability, we stand by equal opportunities for all. We are diverse, we are inclusive, we are Selfridges.

The Fun Stuff  

There are lots of reasons to be excited about joining Team Selfridges – from our fantastic team member communities to volunteer days and behind-the-scenes Selfridges experiences throughout the year. 

Other benefits and rewards include:

• Generous bonus and/or commission scheme 
• Discounted gym memberships 
• Pension contributions  
• Annual travel pass and cycle to work schemes 
• Up to five paid volunteering days
• Access to a wide range of training programmes to help your career development

Selfridges