Social Media Manager

Role Responsibility

As Social Media Manager you will support the Social Media Lead to deliver the organic social strategy and manage the day to day delivery of activity across all channels globally.

You will work with the team to grow our community, build our brand and help develop our social commerce capability. Working with an amazing roster of brands and internal stakeholders, you will drive the creation of thumb stopping social-first content with our customers at the heart, while bringing to life the Selfridges point of view.

As the Social Media Manager, you'll also: 

•Work alongside the Social Media Lead to deliver the Selfridges global social media strategy, helping to set clear KPIs and objectives for the team.

•Oversee all social media activity across all categories  to create an authoritative lifestyle POV.

•Oversee team's daily activity and manage the day to day delivery of content for lifestyle and brand campaigns, including but not limited to Instagram, Facebook, Tiktok, Pinterest and YouTube. You will work with the team to grow our community, engagement and social commerce.

•Work with the team and internal stakeholders to plan activity at channel and account level, ensuring this aligns and is up to date in the customer calendar.

•Oversee Community Management for all content across all channels. Working with Customer Services to ensure fielding of both public and private queries.

•Conceptualise, pitch and execute content cross functionally while ensuring a social first approach to all activations. Driving strong brand awareness and positioning through visuals and tone of voice.

•Content creation and briefing relevant teams and freelancers on social first content.

•Copywriting for all relevant social copy.

•Develop strategic and tactical content franchises for Instagram, YouTube, Tiktok, but not limited to, with the aim of increasing brand awareness, driving engagement and supporting revenue.

•Manage briefing system for key photographers, influencers, creative stakeholders and internal talent

•Manage external relationships to ensure we are optimising key opportunities with brand and platform partners.

•Develop weekly and monthly reports, using insights to pivot strategy at any time.

•Ensure calendars are up to date with all social media activity 

•Stay ahead of the curve with innovation and landscape changes to social media platforms 

•Support the regional stores, Birmingham, Trafford and Manchester to ensure localisation of key messaging.

•Obtain final sign off on copy and imagery ensuring consistent brand messaging across the business

The Ideal Candidate

•Proficient and experienced in Social Media Management, ideally within a large-scale organisation, 

•A subject matter expert, with intricate working knowledge of the core social media channels

•A good communicator with a flair for copy

•Creative - to be able to put together engaging brand content 

•Knowledgeable of brand landscape for premium customer segments

•Strong in execution and delivery orientation - able to plan, manage and adapt multiple projects at the same time.

•Collaborative, open and transparent – able to navigate the organisation and to be comfortable with ambiguity.

•Proven track record of running social campaigns

•Previous e-commerce website and retail experience preferable   

•Capable of working within a pressurized environment to tight deadlines  

•Exceptional stakeholder management  

•Confident and positive with solution-orientated outlook 

•Skilled in Adobe software including Photoshop and video editing 

About the Company

Our Creative Spirit 

We are more than a shop. We are a social space where culture and commerce collide to release an energy that we call the Selfridges spirit. We are here to make our world brighter, and everyone is welcome. 

Our Awards Cabinet 

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign.  

Our Future 

Since 1909 we have been at the forefront of retail and today our stores in London, Manchester and Birmingham – alongside selfridges.com and the Selfridges App – continue to redefine the way we shop and socialise. As a Selfridges team member, you will learn what it takes to consistently drive innovation, success and amazing customer experiences. 

Everyone is welcome

We are committed to a diverse and inclusive working culture, and we see this as key to our success and our working culture. Here at Selfridges, everyone is welcome - irrespective of race, gender, ethnicity, sexuality, age or disability, we stand by equal opportunities for all. We are diverse, we are inclusive, we are Selfridges.

The Fun Stuff  

There are lots of reasons to be excited about joining Team Selfridges – from our fantastic team member communities to volunteer days and behind-the-scenes Selfridges experiences throughout the year. 

Other benefits and rewards include:

• Generous bonus and/or commission scheme 
• Discounted gym memberships 
• Pension contributions  
• Annual travel pass and cycle to work schemes 
• A volunteer day for all team members 
• Access to a wide range of training programmes to help your career development

Selfridges