Social Media Coordinator – Fashion & Brand

Role Responsibility

Selfridges are looking for a Social Media Coordinator – Fashion & Brand to join their vibrant Social Media team. This person will be responsible for all TikTok content across Fashion and Brand, Menswear content for The Yellow Drop account, whilst supporting the Social Media Managers with key projects and launches across Instagram and Facebook. They will live and breathe content, with a strong understanding of platform nuances, especially TikTok with a strong understanding of the Gen-Z as a demographic. We are looking for someone that has a strong creative yet strategic eye and will be bursting with ideas, on the pulse with trends and knowledge of brands at Selfridges.​

What is the role? ​

• Manage @TheYellowDrop Instagram account and content for Menswear, as well as supporting the Social Media Managers for Fashion & Brand content. Being the key contact for @TheYellowDrop and MW.​

• Owning end to end content plan for TikTok across Fashion & Brand, from planning, to ideation through to execution.​

• Developing and owning cross channel content plans aligned with the Master Calendar, seeing through to execution to support brand launches and key moments, ​

• Conceptualise, pitch and execute content cross functionally while ensuring a social first approach to all activations. Including the briefing of content to internal and external stakeholders.​

• Working with the Social Media Lead to roll out the strategy for The Yellow Drop.​

• Managing and maintain relationships with our buyers.​
   

• Stay ahead of the curve with landscape changes to social platforms, the latest trends and what’s happening culturally, being reactive to create engaging content.​​

• Support the regional stores, Birmingham, Trafford and Manchester to ensure localisation of key messaging.​​

• Contributing to weekly, monthly and ad-hoc campaign reports, using insights to inform and evolve strategy.​​

• Update the Annual Social Media Calendar to ensure alignment with all channels.

• Support team with various administrative tasks including scheduling of content for Fashion & Brand, and the processing of invoices.​​

• A flair for copywriting for social media captions and other content​​

• Community management on @TheYellowDrop & TikTok ensuring we respond to customers in a timely manner. ​​

• Obtain final sign off on copy and imagery ensuring consistent brand messaging across the business​​​

The Ideal Candidate

• Experience within the fashion industry, including social media and experience creating content for brands​

• Highly creative with a passion for content creation, with the ability to shoot and edit social first native content​

• A strong understanding of the nuances of each social media platform​

• Confident with writing social media copy​

• Capable of working in a fast-paced environment with deadlines​

• Confident with a positive and solution-orientated outlook​

• Excellent communication and stakeholder management skills ​

• Extremely organised, being able to multitask and work pro-actively using initiative ​

• Collaborative, open and transparent – able to navigate the organisation and to be comfortable with ambiguity.​

• Strong knowledge of menswear brands at Selfridges​

• Skilled in Adobe software including Photoshop and Premier Pro video editing or similar video-editing software​

• Work collaboratively with like-minded peers, taking on constructive feedback where necessary​

About the Company

Rewards and benefits 

Here are just a few of our rewards and benefits that help make our team experience that bit more extraordinary. 

• Flexible working options to benefit you, your family and your wellbeing that can include part-time, flexi-time, job sharing or hybrid working

• Generous annual leave that increases with length of service 

• Up to five paid volunteering days – from beach cleans to co-ordinating food and clothing donations 

• Family leave that suits your set up including Maternity, Paternity, Adoption, Surrogacy and Shared Parental leave policies 

• Defined pension contribution scheme  

• Generous bonus and/or commission scheme  

• Enviable team member discount including sale previews and double discount days 

• Exclusive local discounts on a range of restaurants, bars, beauticians and entertainment 

• Subsidised gym memberships  

• A sustainable car salary sacrifice scheme (subject to eligibility criteria)

• Several internal communities to get involved in from our Diversity Board and Green Warriors who are leading the charge on D,E&I and sustainability, to the Wellbeings who are always thinking of new ways to champion healthy minds, bodies and routines for our team members 

• Workplace Options, our confidential team member assistance programme for when life gets tricky or you need a little guidance 

• Access to a wide range of training programmes to help your career development 

Read on to find out how you can play your part in Reinventing Retail… 

Everyone is welcome 

Selfridges is a place where we want everyone to feel a sense of belonging. We embrace every self and are committed to cultivating a diverse and inclusive working culture. We are leading with purpose to not only increase the visibility and recognition of under-represented talent within our organisation, but the wider industry too. Here at Selfridges, everyone is welcome – irrespective of race, gender, ethnicity, sexuality, age or disability, we stand by equal opportunities for all.   

To ensure every feels welcome, we offer support at every stage of the application and interview process.  Should you need it, please let your recruitment contact know and they will be more than happy to help.

Our awards cabinet  

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign. We were also recognised as a ‘Best 25 Big Company to Work For 2020’ as awarded by The Sunday Times. 

Selfridges