Social Media Coordinator

Job Introduction

Are you looking for a new challenge in Selfridges that gives you the chance to get creative and use your knowledge of social media to take customer engagement and content creation to the next level?  Looking for a company that wants to help further your career in social media marketing, as well as provide you with an exciting, inspiring and fun place to work?  

If the answer to all of these questions is ‘yes’ then you’re just the kind of person we’re looking for! 

Role Responsibility

This role will be focused on supporting the Social Media Editor in implementing the Social Media Strategy and owning content creation. The role will require both creativity and organisation, switching between art direction, video editing, styling, planning, scheduling, community management and compiling reports for key stakeholders in the business. You will attend shoots, write creative briefs, and work with an amazing roster of brands to curate and create thumb stopping social-first imagery and video. ​

As the Social Media Coordinator you will:​

• Support the Social Media Editor in implementing the social media identity for @TheOfficialSelfridges Instagram, as well as championing fashion and beauty content across Instagram, Stories, Facebook, Twitter, Youtube, Tik Tok, and Pinterest for the UK and international markets, with a view to increasing brand awareness, driving engagement and traffic to the website​

• Become the gatekeeper for our demanding weekly calendar, coordinating with internal and external stakeholders regarding key opportunities and stories, and adapting to last minute changes and fast-turn arounds​

• Schedule our social content using our Social Publishing platform, monitor and compile weekly, monthly and yearly performance reports ​

• Community manage a highly engaged social audience, with a view to grow acquisition, engagement and foster a sense of community​

• Write engaging captions for our content​

• Assist in the development, filming and editing our social media storytelling videos across Live, Stories, IGTV, Reels and YT formats​

• Cover key events and brand collaborations  ​

• Develop external relationships and assist with the briefing process for our brand partnership collaborations and co-created content with influencers and creative stakeholders

• Analyse key data to inform strategic decisions and use creative testing to build insights into our audience ​

• Maintain and challenge standards across the channels in keeping with our brand direction ​

• Research and present key social media developments, digital trends, and emerging talent and influencers, becoming an authority on the fast-paced pulse of social media ​

• Benchmark against key competitors and inspiring campaigns​

• Work with the PR team to reach out to influencers, creating a passionate community of ambassadors for the brand​

• Be plugged into social media and digital developments across all our existing and potential domestic and international networks ​

• Work cross functionally with the creative departments to ensure social-first outputs and develop micro and macro campaigns 

The Ideal Candidate

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• A true social media native with at least 2 years’ experience in social media or content creation, ideally for a luxury fashion or beauty retailer   ​

• Strong in the understanding of marketing via social channels​

• Working knowledge of Photoshop and iMovie or equivalent software preferable​

• A keen creative eye and strong photography or styling skills​

• Knowledgeable of the Selfridges brand identity ​

• Experienced with Social CMS and listening tools such as Social Studio preferable ​

• A confident copywriter with a flair for social captions and community management ​

• Capable of working within a pressurized environment to tight deadlines ​

• Confident and positive with solution-orientated outlook​

• Able to deal with ambiguity and be a self starter ​

• Detail-orientated with good time management 

• An example of our values, a trusted and respected colleague

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This job is a brilliant opportunity to join a close-knit team who are incredibly passionate about taking their social media skills to the next level. If you’re looking to come into a new role and make a real impact, then this will be perfect for you.

About the Company

Our creative spirit

We are more than a shop. We are a social space where culture and commerce collide to release an energy that we call the Selfridges spirit. We are here to make our world brighter, and everyone is welcome.

Our awards cabinet

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign. 

Our future

Since 1909 we have been at the forefront of retail and today our stores in London, Manchester and Birmingham – alongside selfridges.com and the Selfridges App – continue to redefine the way we shop and socialise. As a Selfridges team member, you will learn what it takes to consistently drive innovation, success and amazing customer experiences.

THE FUN STUFF 

There are lots of reasons to be excited about joining Team Selfridges – from our fantastic team member communities to volunteer days and behind-the-scenes Selfridges experiences throughout the year.

Other benefits and rewards include:

• Generous bonus and/or commission scheme

• Discounted gym memberships

• Pension contributions 

• Annual travel pass and cycle to work schemes

• A volunteer day for all team members

• Access to a wide range of training programmes to help your career development

Selfridges