Senior Technical SEO Manager

Role Responsibility

As Senior Technical SEO Manager, you will own and drive forward the technical SEO strategy to deliver against our technical SEO KPIs.

Sitting within the SEO Team and reporting to the Head of SEO, you will play a key role in driving the visibility growth of selfridges.com.  

This will involve being responsible for all aspects of technical SEO, from BAU development activity through to involvement in wider business projects as the subject matter expert.

You will work with multiple stakeholders, including our development teams, SEO agency and other stakeholders, ensuring you remain informed and consulted on key projects taking place outside of SEO development.

As the Senior Technical SEO Manager, you will also:

• Own and develop the technical SEO roadmap
• Act as the technical SEO champion ensuring stakeholders understand how their activity can influence technical SEO
• Manage the end-to-end workstream from audit, sizing and prioritisation through to development and measurement
• Monitor and report on site health and performance against technical SEO KPIs
• Monitor and analyse organic data to identify issues and opportunities, as well as assessing optimisation outcomes and competitor activity
• Work closely with product owners, developers and other stakeholders to clearly define SEO requirements and to continually educate on SEO best practice
• Lead training sessions, manage the training plan and maintain training materials
• Maintain Selfridges technical backlog and SEO documentation
• Keep abreast of SEO industry updates, guidelines and technologies to maintain best practice across all activities

The Ideal Candidate

• 4-5 years in a dedicated SEO role
• You will have a well-rounded knowledge of SEO best practices and have specialised in technical SEO for at least 3 years
• Track record of delivering positive results on large-scale, international, e-commerce websites is essential
• Working knowledge of HTML/JS/CSS
• Experienced in log file analysis to identify crawl issues
• Experienced in defining and implementing complex development initiatives
• Experience working with industry leading SEO and data tools such as Botify, Pi Datametrics, Google Analytics, Google Search Console, Data Studio and Jira

Desired skills:

• Technically minded, self-motivated and results driven, with a genuine passion and enthusiasm for technical SEO
• Highly analytical and experienced in using data to inform strategy and prioritisation e.g. confident in forecasting and building business cases
• Confident working with large data sets and an advanced user of Excel
• Confident communicator with the ability to explain complex technical problems and solutions to multiple stakeholders in layman’s terms
• Excellent communication and interpersonal skills with the ability to form strong working relationships across the business
• Highly organised with excellent time management skills, enabling you to work across various workstreams and manage multiple deadlines

About the Company

Our Creative Spirit 

We are more than a shop. We are a social space where culture and commerce collide to release an energy that we call the Selfridges spirit. We are here to make our world brighter, and everyone is welcome. 

Our Awards Cabinet 

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign. We were also recognised as a ‘Best 25 Big Company to Work For 2020’ as awarded by The Sunday Times.

Our Future 

Since 1909 we have been at the forefront of retail and today our stores in London, Manchester and Birmingham – alongside selfridges.com and the Selfridges App – continue to redefine the way we shop and socialise. As a Selfridges team member, you will learn what it takes to consistently drive innovation, success and amazing customer experiences. 

Everyone is welcome

We are committed to a diverse and inclusive working culture, and we see this as key to our success and our working culture. Here at Selfridges, everyone is welcome - irrespective of race, gender, ethnicity, sexuality, age or disability, we stand by equal opportunities for all. We are diverse, we are inclusive, we are Selfridges.

The Fun Stuff  

There are lots of reasons to be excited about joining Team Selfridges – from our fantastic team member communities to volunteer days and behind-the-scenes Selfridges experiences throughout the year. 

Other benefits and rewards include:

• Generous bonus and/or commission scheme 
• Discounted gym memberships 
• Pension contributions  
• Annual travel pass and cycle to work schemes 
• Up to five paid volunteering days
• Access to a wide range of training programmes to help your career development

Selfridges