Senior PR Manager (Fashion, Beauty & Arts)

Job Introduction

Are you looking for a new challenge that gives you the chance to get strategic and creative, using your knowledge of Fashion, Beauty, Arts & Culture to take Customer Service at Selfridges to the next level?  Looking for a company that wants to help further your career as well as provide you with an exciting, inspiring and fun place to work?   

If the answer to all of these questions is ‘yes’ then you’re just the kind of person we’re looking for!  

Role Responsibility

As an integral part of the team responsible for PR at Selfridges, you will lead the delivery of the annual PR strategy with a focus on amplifying our Fashion & Beauty categories and Arts & Culture initiatives. 

As Senior PR Manager you will lead the Fashion & Beauty team and represent Selfridges within the industry through close relationships, compelling story-telling and an approach that is both strategic and creative.  

This is a brilliant opportunity to join a close-knit team who are incredibly passionate about driving positive results for Selfridges, demonstrating our vision and purpose externally.  

ROLE RESPONSIBILITY 

• Work alongside the Head of PR to deliver the PR and Influence strategies for Fashion & Beauty; Arts & Culture  

• Devise and implement PR and Influence campaigns to support key Selfridges moments, capturing the attention of the media and reaching multiple customer types 

• Ensure consistent visibility of Selfridges Fashion & Beauty categories via organic media and social engagement, within target titles and POI networks, in the UK (local to national) and internationally  

• Drive engagement with Selfridges annual  Creative Direction and its Arts and Culture initiatives  

• Collaborate with Lifestyle and Sustainability PR teams to deliver 360 results to enhance Selfridges position as leader in creativity, product innovation and newness  

• Identify new opportunities and strengthen Selfridges relationships locally and globally, across Editor, Stylist, VIP, People of Influence and Creator network. 

• Partner with business divisions including Buying, Marketing, Editorial, SEO & Affiliates to provide dual-purpose support to the business – driving traffic to Selfridges,com while acting as guardian to Selfridges unique brand position  

• Lead the Fashion & Beauty PR team, enabling development, opportunity and growth 

• Be an expert in the Fashion & Beauty landscape, with a keen interest in the Arts 

• Be an influential ambassador for Selfridges internally and externally  

The Ideal Candidate

• At least 8 years experience at agency or in house 

• Strong relationships with a range of senior fashion & beauty media contacts and people of influence  

• Proven ability to lead a team to deliver with a 360-comms approach 

• Ability to manage Internal and external stakeholders 

• Ability to work on multiple projects across categories at any one time 

• Excellent strategy, creative writing and presentation skills  

• Understanding of working across teams and with many internal and external stakeholders to deliver business objectives  

About the Company

Our Creative Spirit 

We are more than a shop. We are a social space where culture and commerce collide to release an energy that we call the Selfridges spirit. We are here to make our world brighter, and everyone is welcome. 

Our Awards Cabinet 

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign. We were also recognised as a ‘Best 25 Big Company to Work For 2020’ as awarded by The Sunday Times.

Our Future 

Since 1909 we have been at the forefront of retail and today our stores in London, Manchester and Birmingham – alongside selfridges.com and the Selfridges App – continue to redefine the way we shop and socialise. As a Selfridges team member, you will learn what it takes to consistently drive innovation, success and amazing customer experiences. 

Everyone is welcome

We are committed to a diverse and inclusive working culture, and we see this as key to our success and our working culture. Here at Selfridges, everyone is welcome - irrespective of race, gender, ethnicity, sexuality, age or disability, we stand by equal opportunities for all. We are diverse, we are inclusive, we are Selfridges.

The Fun Stuff  

There are lots of reasons to be excited about joining Team Selfridges – from our fantastic team member communities to volunteer days and behind-the-scenes Selfridges experiences throughout the year. 

Other benefits and rewards include:

• Generous bonus and/or commission scheme 
• Discounted gym memberships 
• Pension contributions  
• Annual travel pass and cycle to work schemes 
• Up to five paid volunteering days
• Access to a wide range of training programmes to help your career development

Selfridges