Senior Marketing Manager – Lifestyle & Real Estate

Job Introduction

Are you looking for a new Marketing role that gives you the chance to work on brand activity for a new and amazing destination coming soon to Selfridges Oxford Street? Want to continue Harry Gordon Selfridge’s legacy and ambition of making Selfridges Oxford Street a social centre at the heart of the local community? Looking for a company that wants to help further your career in Marketing as well as provide you with an exciting, inspiring and fun place to work?

If the answer to all these questions is ‘yes’ then you’re just the kind of person we’re looking for!

Role Responsibility

As our new Senior Marketing Manager, you’ll be responsible for driving revenue for an exciting new destination coming soon to Selfridges Oxford Street. As part of this, you will:

• Develop a strategy to build the Lifestyle category overall and annual marketing plans across all the key Lifestyle sub-categories (Food, Restaurants, Wine spirits, Home and Tech & Cinema)
• Lead teams from Creative, PR, Events, Internal Agency, Windows, Visual, Buying, Digital & Merchandising and Internal Communications to deliver all Lifestyle category campaigns.
• Maximise brand funding for all campaigns through driving marketing contribution from our suppliers and partner brands.
• Work with key brand partners to develop top brand marketing plans and implement mutually beneficial marketing programmes.
• Work pro-actively with the brands on multi-brand media opportunities implemented consistently across press, outdoor and radio advertising and that the investment from the brand is appropriate to the launch strategy.
• Responsible for delivering and communicating an insights driven year plan for Lifestyle brand building activities for all stores
• Manages the Lifestyle marketing budget for its campaigns and miscellaneous costs.
• Ensure appropriate research and measurement programmes are in place and used to effectively manage the category.
• Contributes to customer Insight initiatives with knowledge and expertise of Lifestyle consumers, the different consumer segments, and their motivations.

Real Estate

• Responsible for building robust relationships with internal and external real estate inventory owners – GM’s, Windows, Graphics & VM teams, print suppliers
• Own the revenue tracking of all sites, from account logging to invoice production, period monitoring and forecasting
• Own and create weekly & monthly reports on revenue status for Senior Stakeholders
• Build cinema revenue system based on available inventory
• Manage the cost & revenue lines across 5 P&Ls in the business

The Ideal Candidate

• You’ll have lots of relevant experience within Brand Marketing and Communications, Sales, Media, Digital, Events or PR (preferably a good mix of a number of these!) and expertise in media sales and OOH.
• You’ll be able to think strategically with a good idea of what best-in-class marketing looks like.
• Having a confident sales ability will be essential for this role, so you’ve got to be a great communicator who knows how to build meaningful relationships with a variety of different people.
• You’ll be extremely resilient with a positive ‘can do’ attitude and a focus on delivery – just the kind of person we need to motivate others.

This job is a brilliant opportunity to join a talented, creative marketing team who are incredibly passionate about the ongoing evolution of Selfridges. If you’re looking to come into a new role and make a real impact, then this will be perfect for you. It doesn’t just stop at Marketing either - we have lots of opportunities to get involved and collaborate on projects and in communities internally, so no two days will ever be the same. As Harry Gordon Selfridge once said, ‘There’s no fun like work!’

About the Company

Our creative spirit

We are more than a shop. We are a social space where culture and commerce collide to release an energy that we call the Selfridges spirit. We are here to make our world brighter, and everyone is welcome.

Our awards cabinet

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign.

Our future

Since 1909 we have been at the forefront of retail and today our stores in London, Manchester and Birmingham – alongside selfridges.com and the Selfridges App – continue to redefine the way we shop and socialise. As a Selfridges team member, you will learn what it takes to consistently drive innovation, success and amazing customer experiences.

THE FUN STUFF 

There are lots of reasons to be excited about joining Team Selfridges – from our fantastic team member communities to volunteer days and behind-the-scenes Selfridges experiences throughout the year.

Other benefits and rewards include:

• Generous bonus and/or commission scheme
• Discounted gym memberships
• Pension contributions
• Annual travel pass and cycle to work schemes
• A volunteer day for all team members
• Access to a wide range of training programmes to help your career development

Selfridges