Senior Editorial Copywriter

Role Responsibility

The Senior Editorial Copywriter reports to the Managing Editor and sits in the Customer Planning team.  It is responsible for the overseeing consistent copy across all of our owned and paid channels. With a strategic, audience-focussed approach, they are instrumental in shaping and communicating Selfridges’ perspective on across channels through commercially focussed, brand appropriate copy. 

As Senior Copywriter, you will:

- Create copy for articles, CRM emails, site copy, organic and paid social content, and app pushes to reflect the Selfridges Tone of Voice, as set and monitored by Creative Direction

- Work with CRM team to optimise copy to drive customer engagement

- Ensure consistency of copy tone across all channels including CRM, Website, SEO, Social and other Paid Media

- Support the editorial team with sub- editing copy.

- Work with planning teams to drive efficiencies in the copy production processes.

- Provide editorial support for top brand partnerships ensuring a Selfridges brand lens is applied alongside Customer voice

The Ideal Candidate

- A brand fan – with belief in our goal to reinvent retail and create a sustainable future

- A customer first advocate – with passion to understand them intricately and champion the voice within the business

- Be a strong ideator with excellent writing skills who has a good understanding of the content that drives audience engagement across Digital and Editorial Platforms and channels, including website, magazine, email, social media. 

- Have experience overseeing copy content for a retailer.

- Have good knowledge of the fashion and beauty industries, as well as content and channel trends and insights

- Have excellent writing and communication skills.

- An interest in developing original content formats and experience bringing ideas to life from initial concept to screen.

- An understanding of what will entice audiences to engage with content and provide consistent new ideas and concepts as well as ways to optimise.  

- Good knowledge of Instagram, TikTok and YouTube, with an understanding of the types of content that resonate with audiences on each platform.

- Willingness and ability to use data to inform decisions, and plan work to reflect business priorities. 

- Experience using CMS, analytics platforms and project management tools.

- Ability to work to deadlines and react quickly to requests with fast turnaround times.

About the Company

Rewards and benefits 

Here are just a few of our rewards and benefits that help make our team experience that bit more extraordinary. 

• Flexible working options to benefit you, your family and your wellbeing that can include part-time, flexi-time, job sharing or hybrid working

• Generous annual leave that increases with length of service 

• Up to five paid volunteering days – from beach cleans to co-ordinating food and clothing donations 

• Family leave that suits your set up including Maternity, Paternity, Adoption, Surrogacy and Shared Parental leave policies 

• Defined pension contribution scheme  

• Generous bonus and/or commission scheme  

• Enviable team member discount including sale previews and double discount days 

• Exclusive local discounts on a range of restaurants, bars, beauticians and entertainment 

• Subsidised gym memberships  

• A sustainable car salary sacrifice scheme (subject to eligibility criteria)

• Several internal communities to get involved in from our Diversity Board and Green Warriors who are leading the charge on D,E&I and sustainability, to the Wellbeings who are always thinking of new ways to champion healthy minds, bodies and routines for our team members 

• Workplace Options, our confidential team member assistance programme for when life gets tricky or you need a little guidance 

• Access to a wide range of training programmes to help your career development 

Read on to find out how you can play your part in Reinventing Retail… 

Everyone is welcome 

Selfridges is a place where we want everyone to feel a sense of belonging. We embrace every self and are committed to cultivating a diverse and inclusive working culture. We are leading with purpose to not only increase the visibility and recognition of under-represented talent within our organisation, but the wider industry too. Here at Selfridges, everyone is welcome – irrespective of race, gender, ethnicity, sexuality, age or disability, we stand by equal opportunities for all.   

To ensure every feels welcome, we offer support at every stage of the application and interview process.  Should you need it, please let your recruitment contact know and they will be more than happy to help.

Our awards cabinet  

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign. We were also recognised as a ‘Best 25 Big Company to Work For 2020’ as awarded by The Sunday Times. 

Selfridges