Senior Digital Analyst (FTC)

Role Responsibility

The Senior Digital Analyst will be responsible for thorough customer & journey analysis of Selfridges.com & the app and using this insight to drive Product & Trading decisions.  This is an exciting role to help shape the future of Selfridges.com, and work with stakeholders across the business to share Digital insights and drive data driven decisions  

As the Senior Digital Analyst you will:

• Review and analyst current Trends within our customers
• Produce Monthly Insight into Customer Behaviour and changing trends online 

• Have an inquisitive nature to explore the data and bring new understanding to how customers use the Website 

• Support a range of Business Projects and Goals with Analytics to drive a culture of data based decision making 

• Work with Product teams to ensure that data is at the heart of decision making  

• Being a driving force in the A/B Testing process.  Using data to drive A/B Test & Conversion rate optimisation decisions 

• Own the Analytics elements of AB Tests 

• Use Analytics Data to identify Test opportunities and feed these into the backlog,  

• Support the A/B team in prioritising the back log using data to determine test opportunity  

• Analyse the results of Tests and present back to the business 

• Look for opportunities to join data sources, and analyse large data sets 

• Make this insight applicable to the business to drive business changes and new ways of thinking 

• Work with the  Digital Analytics Manager to define the Digital Analytics Strategy 

• Support the Digital Analytics Manager in delivering the Strategy 

• Work with the Implementation Analyst to ensure Tags and Processes are documented and kept up to date 

• Support the team during releases with testing to ensure data accuracy 

• Work with the Data Protection team to ensure Selfridges uses data responsibly 

• Line Manage Analysts 

• Foster strong data practices within the analyst community 

• Lead best practices 

• Be a role model for Google Analytics 4 adoption and usage

• Tools you'll be using: Google analytics (360 / 3 & 4), Contentsquare and an In house SQL Order Database 

The Ideal Candidate

• Extensive Experience with Web Analytics Tools (eg Google Analytics, Adobe Analytics) 

• SQL Experience 

• A confident presenter with an ability to articulate complex analytics in simple terms. 

• Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests 

• Strong communication skills with both technical and functional stakeholders 

• Excellent interpersonal, collaboration and partnering skill 

Preferred experience: 

• Big Query, Python or R  

• Previous Retail and/or Marketing experience 

• Experience working in Sprint based teams 

• Familiarity with JIRA / Task management tools 

About the Company

Rewards and benefits 

Here are just a few of our rewards and benefits that help make our team experience that bit more extraordinary. 

• Flexible working options to benefit you, your family and your wellbeing that can include part-time, flexi-time, job sharing or hybrid working

• Generous annual leave that increases with length of service 

• Up to five paid volunteering days – from beach cleans to co-ordinating food and clothing donations 

• Family leave that suits your set up including Maternity, Paternity, Adoption, Surrogacy and Shared Parental leave policies 

• Defined pension contribution scheme  

• Generous bonus and/or commission scheme  

• Enviable team member discount including sale previews and double discount days 

• Exclusive local discounts on a range of restaurants, bars, beauticians and entertainment 

• Subsidised gym memberships  

• Annual travel pass and cycle-to-work schemes  

• A sustainable car salary sacrifice scheme 

• Several internal communities to get involved in from our Diversity Board and Green Warriors who are leading the charge on D,E&I and sustainability, to the Wellbeings who are always thinking of new ways to champion healthy minds, bodies and routines for our team members 

• Workplace Options, our confidential team member assistance programme for when life gets tricky or you need a little guidance 

• Access to a wide range of training programmes to help your career development 

Read on to find out how you can play your part in Reinventing Retail… 

Everyone is welcome 

Selfridges is a place where we want everyone to feel a sense of belonging. We embrace every self and are committed to cultivating a diverse and inclusive working culture. We are leading with purpose to not only increase the visibility and recognition of under-represented talent within our organisation, but the wider industry too. Here at Selfridges, everyone is welcome – irrespective of race, gender, ethnicity, sexuality, age or disability, we stand by equal opportunities for all.   

Our awards cabinet  

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign. We were also recognised as a ‘Best 25 Big Company to Work For 2020’ as awarded by The Sunday Times. 

Selfridges