Senior Data Analyst- Customer

Please Note: The application deadline for this job has now passed.

Senior Data Analyst- Customer

Job Introduction

Are you looking for a new challenge that gives you the chance to use your knowledge and passion for Data Analysis to take Customer Insights at Selfridges to the next level?  Looking for a company that wants to help further your career as well as provide you with an exciting, inspiring and fun place to work?  


If the answer to all of these questions is ‘yes’ then you’re just the kind of person we’re looking for! 

Role Responsibility

Selfridges has a brilliant opportunity for an experienced Data Analyst to join the Customer Insights Team.  As a Senior Data Analyst, you will join the Customer Analytics Team working on a wide range of customer analytics projects to support key business priorities, as well as responding to ad hoc requests for data/insights

As the Senior Analyst- Customer, you will:

•Analyse large data sets, using Salesforce Tableau CRM to provide insights to key stakeholders, helping put the customer at the centre of decision making

•Work with stakeholders to better understand their requirements, and lead the delivery of key customer analytics projects, dealing comfortably with ambiguity.

•Support the analytics workstreams on key insight-driven projects involving cross-functional insights (e.g. research, analytics, NPS, market intelligence) to support key business priorities e.g. improving customer retention, understanding the Personal shopping customer

•Work with the Customer Analytics Manager to deliver key customer reports e.g. data capture rates, and deliver efficiencies in production/delivery through Einstein Analytics

The Ideal Candidate

•2+ years of practical experience as an analyst in data-driven organizations

•Excellent SQL skills

•Proven experience dealing with large, complex datasets of different varieties (e.g. digital       data, transactional data, marketing data) and evidence of being able to transform data into actionable insights

•Experience building dashboard or self-serve tools, with a preference for Tableau CRM (formerly Einstein Analytics - Salesforce)

•Strong Excel skills, including pivot tables and aggregation of data

•Time management skills: Ability to meet deadlines while dealing with multiple priorities.

•Passionate about the customer - you are passionate about improving the customer experience through delivering actionable insight

•Impeccable attention to detail

•A passion for solving new problems, learning new skills and furthering your understanding along the way.


•Previous Salesforce (Core or Marketing Cloud) experience

•Experience using web analytics software, preferably GA360

•Experience using mathematical/statistical methods to create models and/or forecasts is desirable. Familiarity with statistical software e.g. R, Python, is also a plus

•Experience in the retail sector

About the Company

Our Creative Spirit 

We are more than a shop. We are a social space where culture and commerce collide to release an energy that we call the Selfridges spirit. We are here to make our world brighter, and everyone is welcome. 

Our Awards Cabinet 

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign.  

Our Future 

Since 1909 we have been at the forefront of retail and today our stores in London, Manchester and Birmingham – alongside and the Selfridges App – continue to redefine the way we shop and socialise. As a Selfridges team member, you will learn what it takes to consistently drive innovation, success and amazing customer experiences. 

Everyone is welcome

We are committed to a diverse and inclusive working culture, and we see this as key to our success and our working culture. Here at Selfridges, everyone is welcome - irrespective of race, gender, ethnicity, sexuality, age or disability, we stand by equal opportunities for all. We are diverse, we are inclusive, we are Selfridges.

The Fun Stuff  

There are lots of reasons to be excited about joining Team Selfridges – from our fantastic team member communities to volunteer days and behind-the-scenes Selfridges experiences throughout the year. 

Other benefits and rewards include:

  • Generous bonus and/or commission scheme 
  • Discounted gym memberships 
  • Pension contributions  
  • Annual travel pass and cycle to work schemes 
  • A volunteer day for all team members 
  • Access to a wide range of training programmes to help your career development


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