Senior CRM Manager

Job Introduction

Are you looking for a new challenge  that gives you a chance to delve into digital and customer marketing? Looking for a company that wants to help further your career in CRM as well as provide you with an exciting, inspiring and fun place to work?  

If the answer to all of these questions is ‘yes’ then you’re just the kind of person we’re looking for! 

Role Responsibility

Selfridges are looking for a Senior CRM Manger to join the Marketing team to drive Selfridges’ multi-channel retention activity using email, mobile and CRM Platforms. This is a permanent opportunity, reporting into the CRM lead, for somebody who is a customer champion seeking to improve the customer journey across all touch points.

• You will be responsible for the delivery of the CRM strategy, overseeing campaign management and strategic planning.
• Manage the CRM team to effectively deliver targeted and personalised email and app campaigns, considering the entire customer journey with the aim to get to 1-1 personalisation
• Own wider business initiatives such as retention building activity, growing the customer database and trailing new CRM tools
• Work closely with the Selfridges’ analytical teams, to analyse Selfridges' customer database to draw insight into customer behaviour and make improvements throughout marketing campaigns

The Ideal Candidate

• Extensive experience working within CRM, preferable with fashion/retail experience
• Proven experience of driving CRM strategy and implementing effective targeted campaigns is essential.
• Line management and team management experience is crucial.
• Excellent analytic skills to transform data into results.
• Experience of using ESP’s and App Platforms and advanced skills in Excel, Powerpoint are necessary and web analytical tools eg. Google Analytics

About the Company

Our Creative Spirit 

We are more than a shop. We are a social space where culture and commerce collide to release an energy that we call the Selfridges spirit. We are here to make our world brighter, and everyone is welcome. 

Our Awards Cabinet 

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign.  

Our Future 

Since 1909 we have been at the forefront of retail and today our stores in London, Manchester and Birmingham – alongside selfridges.com and the Selfridges App – continue to redefine the way we shop and socialise. As a Selfridges team member, you will learn what it takes to consistently drive innovation, success and amazing customer experiences. 

Everyone is welcome

We are committed to a diverse and inclusive working culture, and we see this as key to our success and our working culture. Here at Selfridges, everyone is welcome - irrespective of race, gender, ethnicity, sexuality, age or disability, we stand by equal opportunities for all. We are diverse, we are inclusive, we are Selfridges.

The Fun Stuff  

There are lots of reasons to be excited about joining Team Selfridges – from our fantastic team member communities to volunteer days and behind-the-scenes Selfridges experiences throughout the year. 

Other benefits and rewards include:

• Generous bonus and/or commission scheme 
• Discounted gym memberships 
• Pension contributions  
• Annual travel pass and cycle to work schemes 
• A volunteer day for all team members 
• Access to a wide range of training programmes to help your career development

Selfridges