SEO Manager

Job Introduction

Selfridges has always been much more than a shop. We’re a social space where everyone is welcome and feels a sense of belonging, a creative playground where culture and commerce collide, and an experimental hub where you can discover the most innovative and sustainable ideas in retail. We’re here to help make the world brighter. And you can be an important part of this. We’ll talk more about the role below, but before we get to that, let’s share with you the good stuff…  

Rewards and benefits 

Life at Selfridges is dynamic, exciting, and always evolving. As well as working with some of the most cutting-edge, iconic and boundary-pushing brands, designers and creatives, we also offer our team members opportunities to help make a positive difference through our network of communities, both within and outside Selfridges. Here are just a few of our rewards and benefits that help make our team experience that bit more extraordinary. 

• Flexible working options to benefit you, your family and your wellbeing that can include part-time, flexi-time, job sharing or hybrid working

• Generous annual leave that increases with length of service 

• Up to five paid volunteering days – from beach cleans to co-ordinating food and clothing donations 

• Family leave that suits your set up including Maternity, Paternity, Adoption, Surrogacy and Shared Parental leave policies 

• Defined pension contribution scheme  

• Generous bonus and/or commission scheme  

• Enviable team member discount including sale previews and double discount days 

• Exclusive local discounts on a range of restaurants, bars, beauticians and entertainment 

• Subsidised gym memberships  

• Annual travel pass and cycle-to-work schemes  

• A sustainable car salary sacrifice scheme 

• Several internal communities to get involved in from our Diversity Board and Green Warriors who are leading the charge on D,E&I and sustainability, to the Wellbeings who are always thinking of new ways to champion healthy minds, bodies and routines for our team members 

• Workplace Options, our confidential team member assistance programme for when life gets tricky or you need a little guidance 

• Access to a wide range of training programmes to help your career development 

Read on to find out how you can play your part in Reinventing Retail… 

Role Responsibility

As SEO Manager, you will own and drive forward the content and on-page SEO strategy to deliver against our SEO KPIs.

Sitting within the SEO Team and reporting to the Head of SEO, you will play a pivotal role in driving the visibility and commercial growth of selfridges.com. 

This will involve working with multiple stakeholders to define and deliver the roadmap, including our SEO agency and wider business teams such as Editorial, Content, Trade and Digital Optimisation.

Key responsibilities

The SEO Manager will have the following responsibilities:

• Ownership of the content and on-page SEO work stream, working closely with our SEO agency to define content and keyword strategy
• Building of the roadmap and managing its implementation, working closely with wider teams to deliver priority initiatives
• Maintenance of Selfridges existing content, initiative backlog and keyword tracking tools
• Ownership, creation and maintenance of the content training plan, including coordination of delivery by the team
• Building relationships with internal teams to align on joint projects and to remain informed and consulted on activity that may impact SEO
• Act as SEO champion to build awareness of our function and activity
• Regular reporting on the performance of the work stream against SEO KPIs, as well as collation and sharing of user insights and SEO success stories
• Continual improvement to process, documentation and ways of working
• Remain up to date on SEO industry updates, guidelines, and technologies to maintain best practice across your work stream

The Ideal Candidate

• You will have a well-rounded knowledge of SEO best practice and have specialised in content/on-page SEO 
• You can demonstrate hands on experience in defining and implementing SEO strategies, with a successful track record of meeting targets and objectives on large-scale, international, e-commerce websites
• You have managed multiple workflows, including large-scale content production projects and testing initiatives
• Experience working with multiple teams and communicating with stakeholders at various levels
• Experience working with industry leading SEO, data and project management tools such as Botify, Pi Datametrics, Google Analytics, Google Search Console, Data Studio, Jira and Trello
• Confident communicator with the ability to explain complex problems and solutions in layman’s terms
• You are approachable and collaborative; a team player who enjoys building strong working relationships
• Strategically minded, self-motivated and results driven, with a genuine passion and enthusiasm for SEO
• Confident working with large data sets and an advanced user of Excel
• Highly analytical and experienced in using data to inform strategy and prioritisation – confident in forecasting and building business cases
• You have a positive mindset, with a ‘can do’ attitude and are solutions oriented
• Organised with excellent time management skills, enabling you to work across various workstreams and manage multiple deadlines
• Highly numerate and commercially aware; you love digging into data and uncovering the story behind actual and forecast performance

About the Company

Everyone is welcome 

Selfridges is a place where we want everyone to feel a sense of belonging. We embrace every self and are committed to cultivating a diverse and inclusive working culture. We are leading with purpose to not only increase the visibility and recognition of under-represented talent within our organisation, but the wider industry too. Here at Selfridges, everyone is welcome – irrespective of race, gender, ethnicity, sexuality, age or disability, we stand by equal opportunities for all.   

Our awards cabinet  

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign. We were also recognised as a ‘Best 25 Big Company to Work For 2020’ as awarded by The Sunday Times. 

Selfridges