SEO Manager

Please Note: The application deadline for this job has now passed.

SEO Manager

Job Introduction

Are you looking for a new challenge that gives you the chance to own, develop and deliver all aspects of Selfridge's SEO search activity? Looking for a company that wants to help further your career as well as provide you with an exciting, inspiring and fun place to work?

If the answer to all these questions is ‘yes’ then you’re just the kind of person we’re looking for!

Role Responsibility

As a SEO Manager, you will support the Senior SEO Manager to develop and deliver all aspects of Selfridges’ SEO Search activity to deliver new customer acquisition growth targets across domestic and international markets, campaigns, product categories and brands. Creating and driving long term strategic and technical requirements for SEO including keywords, link building, analysis and auditing from both a content and technical perspective.​

As SEO Manager you will:​

  • Build relationships with key internal teams across marketing, external agency and wider ecommerce business, particularly editorial, creative and trading teams to ensure onsite & offsite strategy is aligned​

  • Create and drive our offsite outreach campaigns, based on search volumes, revenue potential and brand affinity resulting in search rankings and new traffic opportunities​

  • Manage the SEO marketing agency to ensure campaigns are planned, executed and optimised in line with business requirements, ensuring adherence to performance and service level KPIs whilst maximising Selfridges’ value-add from agency relationships.​

  • Inspires, lead and motivate your team and wider business on all matters relating to SEO marketing, up to date trends and technologies, together with the benefits it has within the business​

  • Contribute to other Performance Marketing channels, Category Marketing leads and International Marketing, to collaborate on broader projects (campaigns, attribution modelling, data sharing etc.), aligning activity where necessary and share best practice execution​

  • Work with Senior Trading and Strategy Manager to deliver accurate KPI forecasts & business targets​

  • Provide in depth reporting, analysis and insight to relevant stakeholders, highlighting the story behind actual and forecasted performance.​

  • Set the SEO strategy, leading and motivating the SEO agency and wider ecommerce business to deliver success and achieve business revenue targets

The Ideal Candidate

  • Experienced. You have ideally 3 years hands-on SEO marketing experience gained from a high-growth, multi-channel retail business in the premium/luxury sector​

  • An expert user of SEO tools. Including Google Search Console, Link Building (Majestic SEO/Open Explorer) Crawler Software (Screaming Frog and Deepcrawl). Search Metrics, BrightEdgeSearch Engine Business Listings (Google My Business and Bing Places)​

  • Highly knowledgeable. With strong understanding and experience of Performance Marketing channels, understanding the link between SEO and PPC  ​

  • All over the numbers. You have excellent numeracy and analytical skills, with a strong proficiency in Excel, and ability to synthesize large amounts of data into concise recommendations ​

  • Naturally pragmatic and solutions orientated. You manage tight deadlines across multiple projects and various stakeholders​

  • A natural leader. Coaching team members to drive performance & enable change as well as supporting development ​

  • A great communicator. You have excellent influencing and negotiating skills, whilst building professional, lasting relationships at all levels​

  • Commercially astute. You have a successful track record in the achievement of targets and objectives, with an ability to stay ahead of competitors and deliver excellence. You will have specific experience in financial planning, budgeting and expense control​

  • Focused and self-motivated. You are continually striving for excellence with the ability to develop and implement strategic plans ​

  • An example of our values, a trusted and respected colleague​


This job is a brilliant opportunity to join a close-knit team who are incredibly passionate about delivering the best SEO practices. If you’re looking to come into a new role and make a real impact, then this will be perfect for you.

About the Company

Our creative spirit

We are more than a shop. We are a social space where culture and commerce collide to release an energy that we call the Selfridges spirit. We are here to make our world brighter, and everyone is welcome.


Our awards cabinet

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign. 


Our future

Since 1909 we have been at the forefront of retail and today our stores in London, Manchester and Birmingham – alongside and the Selfridges App – continue to redefine the way we shop and socialise. As a Selfridges team member, you will learn what it takes to consistently drive innovation, success and amazing customer experiences.



There are lots of reasons to be excited about joining Team Selfridges – from our fantastic team member communities to volunteer days and behind-the-scenes Selfridges experiences throughout the year.

Other benefits and rewards include:

• Generous bonus and/or commission scheme

• Discounted gym memberships

• Pension contributions 

• Annual travel pass and cycle to work schemes

• A volunteer day for all team members

• Access to a wide range of training programmes to help your career development


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