Paid Search Marketing Manager (12 Months FTC)

Job Introduction

Selfridges today is more than just the sum of its products - it's a shopping experience that promises to surprise, amaze and amuse its customers by delivering extraordinary customer experiences. Our people are central to us achieving this.

Role Responsibility

AREAS OF RESPONSIBILITY

• Contributes towards the overall business objectives by monitoring and optimising strategy and operational execution for digital marketing initiatives across PPC, SEO, and affiliates.
• Manages and optimises the performance marketing budget – ensuring the achievement of company traffic, sales and ROI targets across both domestic and international business segments. 
• Leads the Performance Marketing team - including the management and development of team members through annual and mid-year review process, talent review and Learning & Development plans.
• Manages agency relationships – ensuring adherence to KPIs and maximising Selfridges’ value-add from agency relationships.
• Shares digital marketing best practice across the wider Customer Marketing team – driving development of increased understanding and optimisation of digital marketing
• Develop and communicate the weekly and monthly performance channel reporting driving continuous actions and improvements across all channels
• Work closely and collaboratively with Marketing, Digital and Creative teams to bring cohesive seasonal and brand campaigning to life digitally.
• Monitor the marketplace, competitor digital activity and keep the wider business informed of industry initiatives and key developments.

Acquisition

• Contribute and implement the long term strategy plans for Selfridges acquisition channels
• Manage and implement the PPC strategy to ensure delivery to specific KPI’s specifically ROAS across both the UK and International markets
• Manage the Affiliates programme across the UK and International markets ensuring strong partner relationships and delivery of key KPI’s
• Manage and implement the SEO strategy across both onsite and offsite initiatives ensuing continuous growth and SEO best practices are adhered to  

The Ideal Candidate

KEY COMPETENCIES

• Strong knowledge, understanding and experience of Performance Marketing channels, ideally gained from a high-growth, multi-channel retail business in the premium/luxury sector.

• Strong management skills and experience of leading teams of across SEO, PPC and Affiliates.
• Proven record of managing a performance marketing budget and delivering against finance measures

• Experience of dealing with multiple stakeholders effectively
• Organised with an ability to multi-task, prioritise and work to tight deadlines
• Excellent numeracy and analytical skills and ability to synthesize large amounts of data and information into concise recommendations and action for the company.
• Ability to work under constant deadline pressure and manage multiple projects across multiple teams.
• Extremely data driven with a customer centric approach.

Selfridges