PR Manager, Lifestyle & Experience

Job Introduction

Are you looking for a new challenge that gives you the chance to get creative and use your knowledge of the business to take PR to the next level?  Looking for a company that wants to help further your career in PR as well as provide you with an exciting, inspiring and fun place to work?   

If the answer to all of these questions is ‘yes’ then you’re just the kind of person we’re looking for! 

Role Responsibility

As PR Manager you will be responsible for an ongoing drumbeat of brand amplification, through consistent visibility of Selfridges expertly curated Lifestyle & Experience categories. This covers product, projects and launches across Food, Restaurants, Home, Tech and Toys as well as communicating Selfridges’ unrivalled events and experiences. As an integral part of the team responsible for PR at Selfridges, you will support the delivery of the overall PR strategy with a focus on amplifying the Lifestyle (Home, Technology, Toys, Food & Restaurants) & Experience categories.

As a PR Manager you will:

• Work alongside the Senior PR Manager to deliver the PR strategies for Lifestyle and Experience.
• Ensure consistent visibility of Selfridges Lifestyle categories via organic media and social engagement, within target titles and POI networks, in the UK (local to national) and internationally
• Collaborate with Fashion, Brand and Sustainability PR teams to deliver 360 results to enhance Selfridges position as leader in product innovation and newness
• 360 PR lead on calendar events, including the delivery of the Selfridges annual PR strategy for Christmas
• Identify new opportunities and strengthen Selfridges relationships locally and globally, across Editor, Stylist, VIP, People of Influence and Creator networks
• Partner with business divisions including Buying, Marketing, Editorial, SEO & Affiliates to provide dual-purpose support to the business – driving traffic to Selfridges,com while acting as guardian to Selfridges unique brand position
• Manage PR Assistant and support them to ensure products are always well represented and in the right publications both in print and online
• Be an expert in the Lifestyle landscape, and an ambassador for Selfridges internally and externally

The Ideal Candidate

• At least five years’ experience at agency or in house
• Strong relationships with a range of lifestyle media contacts
• Proven ability to generate high quality media coverage with a 360-comms approach
• Ability to work on multiple projects across categories at any one time
• Excellent creative writing and presentation skills
• Understanding of working across teams and with many internal and external stakeholders to deliver business objectives
• Enthusiasm and interest in sustainability, particularly within Lifestyle spaces
• Finger on the pulse for Food and Interiors trends and fully connected with news agenda (national and global)

About the Company

Our Creative Spirit 

We are more than a shop. We are a social space where culture and commerce collide to release an energy that we call the Selfridges spirit. We are here to make our world brighter, and everyone is welcome. 

Our Awards Cabinet 

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign.  

Our Future 

Since 1909 we have been at the forefront of retail and today our stores in London, Manchester and Birmingham – alongside selfridges.com and the Selfridges App – continue to redefine the way we shop and socialise. As a Selfridges team member, you will learn what it takes to consistently drive innovation, success and amazing customer experiences. 

Everyone is welcome

We are committed to a diverse and inclusive working culture, and we see this as key to our success and our working culture. Here at Selfridges, everyone is welcome - irrespective of race, gender, ethnicity, sexuality, age or disability, we stand by equal opportunities for all. We are diverse, we are inclusive, we are Selfridges.

The Fun Stuff  

There are lots of reasons to be excited about joining Team Selfridges – from our fantastic team member communities to volunteer days and behind-the-scenes Selfridges experiences throughout the year. 

Other benefits and rewards include:

• Generous bonus and/or commission scheme 
• Discounted gym memberships 
• Pension contributions  
• Annual travel pass and cycle to work schemes 
• A volunteer day for all team members 
• Access to a wide range of training programmes to help your career development

Selfridges