PPC Assistant Marketing Manager

Role Responsibility

This role works directly alongside the Senior PPC Marketing Manager, channel leads for affiliates and SEO, together with the performance marketing trading and strategy lead, whilst collaborates with the wider marketing, digital and customer insight departments, therefore inter-departmental communication across company stakeholders is essential and the right candidate must have a broad knowledge of performance marketing, including paid social, programmatic, affiliates, SEO, email and conversion.

As a PPC Assistant Marketing Manager, you will:

• Enable and support all aspects of Selfridges’ Paid Search activity to deliver return on investment and growth targets across domestic and international markets, campaigns, product categories and brands.
• Own the day-to-day management of the PPC marketing agency to ensure campaigns are planned, executed and optimised in line with business requirements.
• Work closely with agency partners on BAU running and optimisation of paid search campaigns and shaping overall PPC strategies to help maximise commercial performance.
• Own and manage the paid search ad copy & sitelink creation and sign off process.
• Lead and co-ordinate feedback on Period reviews & campaign wash ups for key seasonal moments and events.
• Own and manage brand bidding guidelines across text ads and Shopping campaigns by working closely with trade on brand stipulations to ensure all guidelines are up to date & adhered to.
• Own end to end reporting, managing agency partners for timely delivery and data accuracy.
• Work closely with agency to deliver in depth reporting analysis and insight to relevant stakeholders, highlighting the story behind actual and forecasted performance.
• Work closely with Selfridges Trade teams on commercial opportunities & communicating trade focus to agencies for relevant support.
• Co-ordinating meetings, creating concise agendas & action-led minutes with clear next steps.
• Support in growing the Selfridges paid search strategy by identifying opportunities and assist the implementation of a test and learn programme that will improve account strategy.
• Raising POs and managing finance related queries on invoicing.
• Assist in leveraging feed management agency resource to maintain sales growth in Shopping activity and escalating any feed related issues internally.

The Ideal Candidate

• Hands-on PPC campaign and budget management experience (either agency or client-side), ideally gained from a high-growth, multi-channel retail business in the premium/luxury sector.
• Good knowledge, understanding and experience of Performance Marketing channels, specifically PPC & Shopping (Programmatic & Paid Social is desirable)
• Excellent communication, both verbal and written, and experience presenting reports and optimisations.
• Excellent numeracy and analytical skills with advanced proficiency in Excel
• Thrive on ownership and accountability, with a proven track record of acting on your own initiative to deliver change
• Ability to synthesize large amounts of data and information into concise recommendations and actions for the company.
• Ability to work towards tight deadlines and manage multiple projects across multiple stakeholders
• Have meticulous attention to detail with a proven track record of delivering trading results in a fast-paced online business
• Google Skillshop certifications (Google Ads Search, Google Ads Measurement & Search Ads 360)
• Confidence using Google Analytics or similar tools. – preferably GAIQ (Google Analytics Individual Qualification)

About the Company

Rewards and benefits 

Here are just a few of our rewards and benefits that help make our team experience that bit more extraordinary. 

• Flexible working options to benefit you, your family and your wellbeing that can include part-time, flexi-time, job sharing or hybrid working

• Generous annual leave that increases with length of service 

• Up to five paid volunteering days – from beach cleans to co-ordinating food and clothing donations 

• Family leave that suits your set up including Maternity, Paternity, Adoption, Surrogacy and Shared Parental leave policies 

• Defined pension contribution scheme  

• Generous bonus and/or commission scheme  

• Enviable team member discount including sale previews and double discount days 

• Exclusive local discounts on a range of restaurants, bars, beauticians and entertainment 

• Subsidised gym memberships  

• A sustainable car salary sacrifice scheme (subject to eligibility criteria)

• Several internal communities to get involved in from our Diversity Board and Green Warriors who are leading the charge on D,E&I and sustainability, to the Wellbeings who are always thinking of new ways to champion healthy minds, bodies and routines for our team members 

• Workplace Options, our confidential team member assistance programme for when life gets tricky or you need a little guidance 

• Access to a wide range of training programmes to help your career development 

Read on to find out how you can play your part in Reinventing Retail… 

Everyone is welcome 

Selfridges is a place where we want everyone to feel a sense of belonging. We embrace every self and are committed to cultivating a diverse and inclusive working culture. We are leading with purpose to not only increase the visibility and recognition of under-represented talent within our organisation, but the wider industry too. Here at Selfridges, everyone is welcome – irrespective of race, gender, ethnicity, sexuality, age or disability, we stand by equal opportunities for all.   

To ensure every feels welcome, we offer support at every stage of the application and interview process.  Should you need it, please let your recruitment contact know and they will be more than happy to help.

Our awards cabinet  

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign. We were also recognised as a ‘Best 25 Big Company to Work For 2020’ as awarded by The Sunday Times. 

Selfridges