Marketing Manager – Fashion & Accessories

Job Introduction

Selfridges has always been much more than a shop. We’re a social space where everyone is welcome and feels a sense of belonging, a creative playground where culture and commerce collide, and an experimental hub where you can discover the most innovative and sustainable ideas in retail. We’re here to help make the world brighter. And you can be an important part of this. We’ll talk more about the role below, but before we get to that, let’s share with you the good stuff…  

Rewards and benefits 

Life at Selfridges is dynamic, exciting, and always evolving. As well as working with some of the most cutting-edge, iconic and boundary-pushing brands, designers and creatives, we also offer our team members opportunities to help make a positive difference through our network of communities, both within and outside Selfridges. Here are just a few of our rewards and benefits that help make our team experience that bit more extraordinary. 

• Flexible working options to benefit you, your family and your wellbeing that can include part-time, flexi-time, job sharing or hybrid working

• Generous annual leave that increases with length of service 

• Up to five paid volunteering days – from beach cleans to co-ordinating food and clothing donations 

• Family leave that suits your set up including Maternity, Paternity, Adoption, Surrogacy and Shared Parental leave policies 

• Defined pension contribution scheme  

• Generous bonus and/or commission scheme  

• Enviable team member discount including sale previews and double discount days 

• Exclusive local discounts on a range of restaurants, bars, beauticians and entertainment 

• Subsidised gym memberships  

• Annual travel pass and cycle-to-work schemes  

• A sustainable car salary sacrifice scheme 

• Several internal communities to get involved in from our Diversity Board and Green Warriors who are leading the charge on D,E&I and sustainability, to the Wellbeings who are always thinking of new ways to champion healthy minds, bodies and routines for our team members 

• Workplace Options, our confidential team member assistance programme for when life gets tricky or you need a little guidance 

• Access to a wide range of training programmes to help your career development 

Read on to find out how you can play your part in Reinventing Retail… 

Role Responsibility

As a Marketing Manager you will play a leading role developing and delivering our customer centric marketing strategy. You will be responsible for driving and cultivating brand partnership project innovation, marketing planning and stakeholder collaboration all while promoting Selfridges and our competitive service offer.

This role optimizes, oversees and contributes to the department’s financial targets and budget while guiding and growing cross-functional team support.

You will need extensive knowledge of marketing strategies with the ability to identify new business leads, pivoting to opportunities as they occur. As an outstanding marketing manager your expertise must demonstrate and translate into increased brand awareness and profitability.

-Team orientated, collaborative, open, transparent and comfortable with ambiguity. A good people leader, experienced in managing and developing direct reports while navigating the organisation.​

-Passionate about fashion and retail  with a good understanding of brands​, specific knowledge of the luxury brand landscape and premium segments​ advantageous.

-Strong strategic marketing and communications planning skills, ideally gained within retail experience working directly with brands within the premium/luxury sector​

-Expert in the full marketing mix and cross functionally – ability to plan and execute campaigns across both traditional and digital media, utilising an integrated combination of social, CRM, paid search, affiliate and influencer channels, digital display media, paid and programmatic media, digital and physical events and animations.

-Customer centric approach to setting objectives and measurables, experienced measuring and delivering marketing plans against customer KPIs. Passionate about customer acquisition and retention and deep understanding of customers​​

-Confident and self-motivated – ability to take responsibility and accountability of process to support the realisation of brand partner activations. Strong in execution and delivery orientation - planning, manage and adapt multiple projects at the same time.​

-Excel & PowerPoint proficiency – Have a creative flair to put together engaging and premium packages for partners​.

-Excellent in numeracy and analytical skills, ability to dissect large amounts of data and information into concise recommendations and action plans.​ Legal experience beneficial but not essential.

-Demonstrates and lives the Selfridges brand values.

The Ideal Candidate

-Manage the Brand Partnerships and Marketing activity for key divisions with a focus on Fashion and Accessories, covering men's, women's and children’s including RTW, Handbags, SLG & shoes supporting other categories as needed​

-Provide leadership, motivation and guidance in the day-to-day activities and outputs of the wider Steer, build strategic relationships and partnerships across our brand partner portfolio ​

-Support the Customer Planning function to set a flexible and validated customer centric annual marketing calendar for RTW & Accessories that spans all marketing channels digital and physical.​

-Proactively drive new partnerships, media opportunities and validate channel mix across all activity in line with customer led goals and objectives. - pivoting priorities when necessary.

-Work cross- collaboratively externally while internally networking, liaise with the wider business stakeholders including; B&M, Press, Performance Marketing, Digital Trade, CRM, Affiliates, Social Media, Events, Real Estate, Creatives,  external Media Agencies and sustainability,

-Drive new customer acquisition to stores and online through engaging activations that are aligned to commercial objectives and Selfridges brand propositions. ​Work in close partnership with channel teams to plan 360 Marketing activity across all owned, earned and paid media.  Ensure we are working with the right channel mix to key target audiences, matching and optimising marketing revenue opportunities whilst supporting Selfridges led initiatives.​

-Prepare regular reporting for key business stakeholders​. Work with Planning and insights teams to provide validated data foundation for our marketing briefs and clear customer targeting strategies; advocate clear, rationalised and measurable objectives with KPIs ​

-Ensure timely completion of deadlines. Provide motivation and guidance in driving mutual accountability for successful delivery of FY Marketing Revenue Targets via a customer-centric lens​.

-Continually research, review and share changes to the market/business landscape, consumer trends and activities of competitors, (including any compelling marketing activations); pivoting, adjusting and developing our marketing plans as necessary ​

About the Company

Everyone is welcome 

Selfridges is a place where we want everyone to feel a sense of belonging. We embrace every self and are committed to cultivating a diverse and inclusive working culture. We are leading with purpose to not only increase the visibility and recognition of under-represented talent within our organisation, but the wider industry too. Here at Selfridges, everyone is welcome – irrespective of race, gender, ethnicity, sexuality, age or disability, we stand by equal opportunities for all.   

Our awards cabinet  

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign. We were also recognised as a ‘Best 25 Big Company to Work For 2020’ as awarded by The Sunday Times. 

Selfridges