Head of Performance Marketing
Job Introduction
Are you looking for a new challenge that gives you the chance to use your knowledge of the business to take Performance Marketing to the next level? Looking for a company that wants to help further your career, as well as provide you with an exciting, inspiring and fun place to work?
If the answer to all of these questions is ‘yes’ then you’re just the kind of person we’re looking for!
Role Responsibility
As our Head of Performance Marketing you'll own, develop and deliver all aspects of the plans to grow our online business even faster over the next few years. Acquiring and retaining new customers - in both domestic and key international markets - through effective and efficient performance marketing will be key to executing this strategy.
As Head of Performance Marketing you will:
•Establish the performance marketing strategy for customer acquisition and retention for the online channel – setting the strategic direction to deliver 5-year customer plan and sales growth objectives via paid search, SEO/SEM and affiliates marketing channels (for both domestic (UK) and international markets).
•Maintain a strong focus on continual improvement in customer visits growth, customer retention ROAS and ROI - by fostering a culture of on-going optimisation of CPCs, conversion and channel mix across categories and markets; and by championing improved attribution, reporting and insight capabilities across all performance channels, as well as team training and development and technology/platform/process improvements.
•Facilitate relationships and supports team in building strong collaboration with key cross-functional business partners (particularly Digital Trading, CX, Buying & Merchandising and Finance), to ensure there is good understanding and alignment with Performance Marketing’s strategy, KPIs and results.
•Oversee the performance marketing budget across Paid Search, Affiliates and SEO – ensuring the team is well set up to achieve company traffic, sales and ROAS targets across both domestic and international business segments.
•Collaborate closely with Finance and Digital in overseeing budget setting, periodic reporting and reforecasting and refinement of budgets in line with the Financial Calendar for the business.
•Collaborate closely with CRM to ensure performance marketing activity is tightly aligned with CRM (email, app) activity, particularly across key trading peaks (eg: Sale).
•Oversee key agency and business partner relationships (eg: paid search agency, Google etc) – ensuring KPIs and SLAs are met and maximising the value Selfridges derives from these partnerships.
•Act as a champion for digital marketing knowledge and ‘best practice’ across the Customer Marketing & Insight team and beyond – fostering and developing a better understanding of digital marketing and strong integration of digital activities into omni-channel marketing campaigns to support omni-channel brand, category, regional and international marketing objectives.
•Monitor the marketplace and competitor digital marketing activity – benchmarking Selfridges’ performance and keeping the wider business informed of key industry or competitor initiatives and developments.
•Lead and develop the Performance Marketing team - including organisational development, the management of annual and mid-year review process, talent review, Learning & Development plans and succession planning.
•Contribute to the development of the broader Customer Marketing & Insights business strategy, team development initiatives, and fosters company values as a key member of the CM&I Senior Leadership Team.
The Ideal Candidate
•Deep expertise, knowledge and understanding of the full suite of Performance Marketing channels and ecommerce best practices, ideally gained from a high-growth, multi-channel retail business
•Strong knowledge of Search Engine Optimisation across technical, on-site and off-site activities.
•Experience of driving international online sales growth through performance marketing channels for a UK-based ecommerce business – particularly in Asian, Middle East and North American markets - would be extremely advantageous.
•Strong people management skills and experience of leading high-performing multi-disciplinary teams of 10+ FTE with specialisms across SEO, PPC and Affiliates.
•Proven record of managing a multi-£Ms performance marketing budget to deliver stretching online traffic, conversion, sales and ROAS targets. Commercially focused and results driven.
•Strong strategic and influencing skills - able to manage multiple stakeholders across digital trading and operations, buying and merchandising, marketing and finance within a multi-channel business.
•Proven experience in managing complex cross-functional projects to deliver high impact step-changes in online marketing operating processes.
•Very organised with an ability to multi-task, prioritize and work to tight deadlines
•Excellent numeracy and analytical skills and ability to synthesize large amounts of data and information into concise recommendations and action for the company.
•Ability to work under pressure and manage multiple projects across multiple teams.
•Data driven with a strong customer centric approach.
About the Company
Our Creative Spirit
We are more than a shop. We are a social space where culture and commerce collide to release an energy that we call the Selfridges spirit. We are here to make our world brighter, and everyone is welcome.
Our Awards Cabinet
We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign.
Our Future
Since 1909 we have been at the forefront of retail and today our stores in London, Manchester and Birmingham – alongside selfridges.com and the Selfridges App – continue to redefine the way we shop and socialise. As a Selfridges team member, you will learn what it takes to consistently drive innovation, success and amazing customer experiences.
The Fun Stuff
There are lots of reasons to be excited about joining Team Selfridges – from our fantastic team member communities to volunteer days and behind-the-scenes Selfridges experiences throughout the year.
Other benefits and rewards include:
- Generous bonus and/or commission scheme
- Discounted gym memberships Pension contributions
- Annual travel pass and cycle to work schemes
- A volunteer day for all team members
- Access to a wide range of training programmes to help your career development
Selfridges