Digital Trade Analyst | Web Analytics

Job Introduction

Selfridges is a social centre where everyone is welcome. We surprise, amaze and amuse our customers everyday by doing the unexpected, celebrating those special moments and inspiring one another. We are the destination for the most extraordinary customer experience unrivalled with products and services ranging from high street to high end.

A Pivotal role to analyse the digital sales channels and deliver actionable insight to improve conversion rates and drive commercial decision making.

We are looking for a passionate individual to join our Digital Analytics Team to analyse product and search performance to support the trading of our digital business. Using web analytics and customer data, you will drive change by providing analysis, recommendations and reporting about product and search performance on our digital channels

Role Responsibility

Based in our Wigmore Street offices you’ll provide a unique and tailored service in our Digital team to customers internally, going beyond the ordinary to create moments that cannot be experienced elsewhere. Our customers expect extraordinary service delivered by people with a genuine passion for what they do and to share their unparalleled level of knowledge whilst taking enormous pride in maintaining our exceptionally high standards.

Working in Digital you’ll share your knowledge through unique Selfridges stories, be an expert at data storytelling to ensure people can consume the wealth of valuable data we have available, work with the Digital Director and Head of Digital Trade to understand the analytics capability’s they want within their team, work with the Senior Digital Analytics Manager build a trade reporting and insight strategy to drive better data driven decision, develop existing reporting and processes through automation and optimisation along with research in to emerging technologies and ‘best practice’, create and maintain customised reporting according to internal stakeholders’ requirements to highlight overall site metrics & KPIs.  Produce and analyse KPI reports presenting key site wide metrics. Using your passion for what you do, you’ll work confidently with the wider digital team including trading, marketing, CX and operations alongside the Buying & Merchandising and IT teams to deliver exceptional service.You will use your natural curiosity to stay ahead of the latest industry trends by taking every opportunity to expand your knowledge.

The Ideal Candidate

Your passion and confidence will set you apart. You’ll take real pride in delivering a personalised and professional service. Bringing your personality to the service experience you will always look to genuinely connect with your customers while thinking creatively to bring your ideas to life.

Required Skills

• Experience in a similar role
• Thorough, demonstrable knowledge of site analytics tools (Coremetrics would be an advantage)
• Advanced data manipulation skills using Excel and similar tools
• Experience in analysing large datasets
• Good understanding of commercial decision making and sales driving
• Experience of working in a retail environment

Desirable Skills

• Understanding of Databases and SQL queries
• Understanding of HTML
• Experience in developing internal key metrics reporting and scorecards based on internal stakeholder requirements

Personal attributes

• Excellent attention to detail and high level of accuracy regarding quality of own work and presentation is essential.
• Organised with ability to multi-task, prioritise, work quickly and to tight deadlines
• Ability to work as part of a team in a collaborative and flexible way
• Excellent communication and interpersonal skills and ability to interact with all levels of end users and technical resources.
• High level of personal energy to drive projects to completion and sustain productivity
• Ability to present structured arguments in resolution of problems in a highly creative environment.
• Solid experience in online retail analytics
• Working knowledge of sales and margin reporting process and data management tools.
• Technical experience of analytical tracking, website tagging and creating intricate funnels.
• Strategic marketing and retail ecommerce experience
• Commercially minded and experience in interpreting data into meaningful information
• Ability to consider analytics from a real customer perspective

About the Company

Selfridges is a shop run on imagination: a place where the world’s most covetable brands combine with the most extraordinary spectacles, events and ideas for an experience like no other.

The story began when Harry Gordon Selfridge first arrived in London from Chicago in 1906 with his heart set on opening his dream store. With his revolutionary understanding of publicity and the theatre of retail, Selfridges Oxford Street opened its doors for the first time in 1909. The founder’s spirit of innovation and creativity lives on through its owners today. Since 2003, W. Galen Weston and his family have owned and operated the business, which now includes two stores in Manchester, one in Birmingham, plus selfridges.com and the Selfridges App which both deliver to over 130 countries.

In 2016 Selfridges was the first ever store to be awarded the title of ‘World’s Best Sustainability Campaign by a Department Store’ at the IGDS Global Department Store Summit, in-line with its focus on buying better and inspiring change. For an unprecedented three consecutive occasions in a row (2010, 2012 & 2014) Selfridges also won the coveted ‘Best Department Store in the World’ award, underlining its place at the forefront of retail.

Selfridges