Digital Optimisation Manager

Job Introduction

Selfridges has always been much more than a shop. We’re a social space where everyone is welcome and feels a sense of belonging, a creative playground where culture and commerce collide, and an experimental hub where you can discover the most innovative and sustainable ideas in retail. We’re here to help make the world brighter. And you can be an important part of this. We’ll talk more about the role below, but before we get to that, let’s share with you the good stuff…  

Rewards and benefits 

Life at Selfridges is dynamic, exciting, and always evolving. As well as working with some of the most cutting-edge, iconic and boundary-pushing brands, designers and creatives, we also offer our team members opportunities to help make a positive difference through our network of communities, both within and outside Selfridges. Here are just a few of our rewards and benefits that help make our team experience that bit more extraordinary. 

• Flexible working options to benefit you, your family and your wellbeing that can include part-time, flexi-time, job sharing or hybrid working

• Generous annual leave that increases with length of service 

• Up to five paid volunteering days – from beach cleans to co-ordinating food and clothing donations 

• Family leave that suits your set up including Maternity, Paternity, Adoption, Surrogacy and Shared Parental leave policies 

• Defined pension contribution scheme  

• Generous bonus and/or commission scheme  

• Enviable team member discount including sale previews and double discount days 

• Exclusive local discounts on a range of restaurants, bars, beauticians and entertainment 

• Subsidised gym memberships  

• Annual travel pass and cycle-to-work schemes  

• A sustainable car salary sacrifice scheme 

• Several internal communities to get involved in from our Diversity Board and Green Warriors who are leading the charge on D,E&I and sustainability, to the Wellbeings who are always thinking of new ways to champion healthy minds, bodies and routines for our team members 

• Workplace Options, our confidential team member assistance programme for when life gets tricky or you need a little guidance 

• Access to a wide range of training programmes to help your career development 

Read on to find out how you can play your part in Reinventing Retail… 

Role Responsibility

As a Digital Optimisation Manager, you will lead on onsite initiatives and projects, building and implementing strategies to meet sales and profit plans. You’ll manage a team of site merchandisers to deliver plans to optimise the onsite shopping experience across our markets and divisions. You’re data driven, understand the digital customer, and use key onsite metrics to drive performance.​

As a Digital Optimisation Manager you will:​

• Works closely with trading managers and market leads to build onsite divisional plans. Own the onsite plans for your division to drive onsite KPIs in line with overall divisional strategy​

• Contribute to the development of the digital roadmap ensuring onsite priorities for your categories​

• Own the onsite performance of your divisions. Using your comprehensive knowledge of the digital customer to analyse the key onsite metrics across conversion funnel, click through, page performance and search performance​

• Lead your team to improve and develop onsite navigation, creating and sorting rules for your division and your team's respective departments, ensuring a cohesive approach​

• Manage cross divisional projects to drive specific onsite objectives​

• Manage and lead your team giving regular feedback and coaching. Recognising both talent and development areas, you will create unique plans to progress your team using the tools available​

• Work with UX to build initiatives for onsite development

The Ideal Candidate

• Data driven. Knowledge of website analytics such as google analytics, as well as page merchandising tooling such as Fredhopper. You are experienced in delivering right reports and dashboards, using them to track success and make the right decisions​

• A digital KPI native. You have a successful track record in driving onsite metrics, with an ability to deliver excellence. You will have experience in using digital metrics to drive success.​

• Have strong analytical skills, and the ability to turn analysis into plans and actions​

• Have a test and learn mentality​

• Naturally pragmatic and solutions orientated. You are calm under pressure and can give clear guidance​

• Service and experienced focused. Responsible for the onsite execution in your area, you motivate your team to find solutions to customer challenges​

• Organised and proactive. With strong digital experience, you are skilled at interpreting data and responding to it. Navigating yourself and your team to formulate plans to drive onsite improvements

About the Company

Everyone is welcome 

Selfridges is a place where we want everyone to feel a sense of belonging. We embrace every self and are committed to cultivating a diverse and inclusive working culture. We are leading with purpose to not only increase the visibility and recognition of under-represented talent within our organisation, but the wider industry too. Here at Selfridges, everyone is welcome – irrespective of race, gender, ethnicity, sexuality, age or disability, we stand by equal opportunities for all.   

Our awards cabinet  

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign. We were also recognised as a ‘Best 25 Big Company to Work For 2020’ as awarded by The Sunday Times. 

Selfridges