Digital Implementation Analyst

Role Responsibility

A pivotal role responsible for the accuracy and quality of data captured through Selfridges Digital Channels.

We are looking for a passionate individual to join our Digital Analytics Team to own the Analytics implementation process, release tickets and testing process for the analytics team, implementing tags in the tag manager, and working with the wider team to ensure Selfridges have robust tagging to get insights from the data

As our Implementation Analyst you will:

• Own the Release process for the Analytics team keeping track of all development tickets and deadlines.
• Manage Web Analytics & Tag Manager implementations and be the product champion within the Development teams
• Create Tags, Datalayer Extensions and Analytics configurations.
• Test new functionality and tickets for Analytics and sign off changes before releases are deployed to live
• Understand product owners’ needs to translate business requirements into analytics technical requirements and ensure that priorities are met
• Support the Online Marketing team by creating Marketing Tags in the Tag Manager, Testing and Deploying these tags.
• Create Documentation for the As is website Analytics tagging to aid testing and future developments.
• Ensure data collection and standardisation is met and explain methodologies to internal stake holders
• Look for ways to drive improvement and ensure value and actions can be derived from the data
• Provide support and insight to the business for all its digital sites and tagging requirements
• Drive the upskilling and adoption of key team members across all digital products
• Work with the IT development team to ensure all reporting is supported and maintained.
• Develop existing reporting and processes through automation and optimisation along with research in to emerging technologies and ‘best practice’.
• Own the business relationship with the Tag Manager provider

The Ideal Candidate

• Thorough, demonstrable knowledge of site analytics tools (Google Analytics would be an advantage)
• Able to demonstrable knowledge of Tag Management Solutions (Tealium would be an advantage)
• Experienced with Javascript, Jquery and JSON skills
• Experience in testing analytics tagging
• Experience in owning and maintaining release tickets
• Experience in developing internal key metrics reporting and scorecards based on internal stakeholder requirements
• Organised with ability to multi-task, prioritise, work quickly and to tight deadlines
• Ability to work as part of a team in a collaborative and flexible way
• Excellent communication and interpersonal skills and ability to interact with all levels of end users and technical resources.
• High level of personal energy to drive projects to completion and sustain productivity
• Ability to present structured arguments in resolution of problems in a highly creative environment.
• Solid experience in online retail analytics
• Working knowledge of sales and margin reporting process and data management tools.
• Technical experience of analytical tracking, website tagging and creating intricate funnels.
• Strategic marketing and retail ecommerce experience

About the Company

Rewards and benefits 

Here are just a few of our rewards and benefits that help make our team experience that bit more extraordinary. 

• Flexible working options to benefit you, your family and your wellbeing that can include part-time, flexi-time, job sharing or hybrid working

• Generous annual leave that increases with length of service 

• Up to five paid volunteering days – from beach cleans to co-ordinating food and clothing donations 

• Family leave that suits your set up including Maternity, Paternity, Adoption, Surrogacy and Shared Parental leave policies 

• Defined pension contribution scheme  

• Generous bonus and/or commission scheme  

• Enviable team member discount including sale previews and double discount days 

• Exclusive local discounts on a range of restaurants, bars, beauticians and entertainment 

• Subsidised gym memberships  

• A sustainable car salary sacrifice scheme (subject to eligibility criteria)

• Several internal communities to get involved in from our Diversity Board and Green Warriors who are leading the charge on D,E&I and sustainability, to the Wellbeings who are always thinking of new ways to champion healthy minds, bodies and routines for our team members 

• Workplace Options, our confidential team member assistance programme for when life gets tricky or you need a little guidance 

• Access to a wide range of training programmes to help your career development 

Read on to find out how you can play your part in Reinventing Retail… 

Everyone is welcome 

Selfridges is a place where we want everyone to feel a sense of belonging. We embrace every self and are committed to cultivating a diverse and inclusive working culture. We are leading with purpose to not only increase the visibility and recognition of under-represented talent within our organisation, but the wider industry too. Here at Selfridges, everyone is welcome – irrespective of race, gender, ethnicity, sexuality, age or disability, we stand by equal opportunities for all.   

To ensure every feels welcome, we offer support at every stage of the application and interview process.  Should you need it, please let your recruitment contact know and they will be more than happy to help.

Our awards cabinet  

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign. We were also recognised as a ‘Best 25 Big Company to Work For 2020’ as awarded by The Sunday Times. 

Selfridges