Digital Data Analyst

Role Responsibility

We have a new Digital Data Analyst role within our Digital Analytics Team. 

This role will help the business understand how our customers interact with us by providing detailed insight and analytics into their behaviour when visiting our website and the touchpoints the customer has before and post purchase (returns, abandonments, fraud etc). This insight will help guide our business in making important decision that will affect, shape and drive optimisation of the customer experience.

Working across a range of data sets, primarily using SQL (Snowflake) and Power BI to analyse the behaviour and give recommendations and reporting about our digital products and processes to drive product and development changes to our digital channels

As a Digital Data Analyst, you will:

• Production and management of a regular suite of reporting, benchmarking website and product performance and interpreting and presenting their content.
• Provide ad-hoc insight into our website performance to make recommendations for improvement.
• Become the expert user in a number of tools / packages including SQL (Snowflake), Power BI, Excel. 
• Be an expert at data storytelling to ensure people can consume the wealth of valuable data we have available.
• Work with product owners to use Analytics to show opportunity’s for development, support business cases and measure the results of development work.
• Share your knowledge to excite the wider business around Data Analytics and enable them to self-serve their own reports.
• Ensure the accuracy of data and reports to provide the highest quality of standards.
• Work with development team to scope out and implement analytics requirements for new projects.
• Provide analysis around the full customer journey – Purchase behaviour, returns, call centre, abandonments, fraud, and onsite behaviour.
• Work with the Senior Digital Analyst to create a data-driven culture, educate stakeholders and ensure data is both accessible and engaging. You will drive and champion the use of data within the wider business.
• Work with the wider Analytics Team to ensure we’re setup for success and are able to answer the most important business questions. For example, working with the Implementation Analyst to ensure our tagging is set up correctly.
• Be a data champion, promoting data driven decision making across all teams and the wider business.

The Ideal Candidate

• Experience in a similar role
• A passion for data and ecommerce,
• Thorough, demonstrable knowledge of SQL Analysis and data visualisaton
• Communicate and present clearly, both to a team and to clients
• Manage time efficiently and can focus on multiple projects
• Advanced data manipulation skills using SQL, Excel and similar tools
• Experience in analysing large datasets
• Highly proficiently in Word, Powerpoint
• Previous coding experience a plus (this doesn’t have to be extensive)
• A highly driven individual, passionate about delivering excellence
• Understanding of Google analytics / Web Analytics
• Experience in developing internal key metrics reporting and scorecards based on internal stakeholder requirements
• Excellent attention to detail and high level of accuracy regarding quality of own work and presentation is essential.
• Organised with ability to multi-task, prioritise, work quickly and to tight deadlines
• Ability to work as part of a team in a collaborative and flexible way
• Ability to interact with all levels of end users and technical resources.
• Solid experience in online retail analytics
• Working knowledge of sales and margin reporting process and data management tools.
• Technical experience of analytical tracking, website tagging and creating intricate funnels.
• Strategic marketing and retail ecommerce experience
• Commercially minded and experience in interpreting data into meaningful information
• Ability to consider analytics from a real customer perspective

About the Company

Our Creative Spirit 

We are more than a shop. We are a social space where culture and commerce collide to release an energy that we call the Selfridges spirit. We are here to make our world brighter, and everyone is welcome. 

Our Awards Cabinet 

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign. We were also recognised as a ‘Best 25 Big Company to Work For 2020’ as awarded by The Sunday Times.

Our Future 

Since 1909 we have been at the forefront of retail and today our stores in London, Manchester and Birmingham – alongside selfridges.com and the Selfridges App – continue to redefine the way we shop and socialise. As a Selfridges team member, you will learn what it takes to consistently drive innovation, success and amazing customer experiences. 

Everyone is welcome

We are committed to a diverse and inclusive working culture, and we see this as key to our success and our working culture. Here at Selfridges, everyone is welcome - irrespective of race, gender, ethnicity, sexuality, age or disability, we stand by equal opportunities for all. We are diverse, we are inclusive, we are Selfridges.

The Fun Stuff  

There are lots of reasons to be excited about joining Team Selfridges – from our fantastic team member communities to volunteer days and behind-the-scenes Selfridges experiences throughout the year. 

Other benefits and rewards include:

• Generous bonus and/or commission scheme 
• Discounted gym memberships 
• Pension contributions  
• Annual travel pass and cycle to work schemes 
• Up to five paid volunteering days
• Access to a wide range of training programmes to help your career development

Selfridges