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Digital Assistant

Digital Assistant

Job Introduction

A bit about the role

As a Digital Assistant, you will be responsible for supporting the division with the day to day management, trading and optimisation of the Selfridges website across devices.

As Digital Assistant you will:

  • Support the Optimisation Specialist to deliver the divisional strategy which is set by the Senior Digital Manager
  • Assist with signing off content briefs across digital touchpoints such as mega menus, PLP and CLPs, and actions required for CRM support (emails nominations & sequencing etc).
  • Develop skills within our systems (Fredhopper, STEP, Google Analytics) to execute daily tasks
  • Own the set up product attribution (including product flags onsite).
  • Using data driven insights enabling you to regularly update product recommendations across the site (landing pages, email comms, paid marketing support noms)
  • Assist the Optimisation Specialist in updating the divisional content calendars to capture onsite changes
  • Understand the divisional performance and support the Optimisation Specialist with delivering actions to help drive revenue and conversion
  • Be responsible for updating stock availability across Fashion product onsite.
  • Understand and action solutions to minimise abandonments with support from the Trading Manager
  • Perform regular site walks across all devices ensuring site standards are adhered to and support in rectifying any issues
  • Perform regular competitor site walks, highlighting any key opportunities for improvements

A bit about you

How you’ll do it…you will be:

  • Analytical and able to problem solve – you are comfortable using data to inform decisions
  • Organised and proactive. You are able to prioritise tasks and be responsive to business needs
  • Attention to detail with the ability to troubleshoot and identify issues
  • Team player with strong communication skills
  • Comfortable using technical tools and systems

Selfridges

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