Digital Analyst

Please Note: The application deadline for this job has now passed.

Digital Analyst

Job Introduction

Are you looking for a new Digital Analyst role that gives you the chance to use your passion for analytics to drive change in a commercial, customer focused environment? Are you looking for a role that gives you the chance to become a true data storyteller and an expert in your field? Looking for a company that wants to help further your career in Analytics as well as provide you with an exciting, inspiring and fun place to work?  

If the answer to all these questions is ‘yes’ then you’re just the kind of person we’re looking for! 


Role Responsibility

As our new Digital Analyst, you’ll take on a pivotal role to analyse our digital sales channels to deliver actionable insights and drive decision making. As part of this, you will: 

  • Be an expert at data storytelling, ensuring people can easily consume the wealth of valuable data we have available. 

  • Document, trend and monitor the site funnels to identify areas of opportunity and focus. 

  • Analyse Exit Pages to understand where and why customers are leaving and make recommendations to prevent this. 

  • Create and maintain customised reporting according to the needs of your internal stakeholders to highlight overall site metrics & KPIs.   

  • Translate business questions and requirements into engaging and digestible analysis. You’ll need to be able to wear several different hats; customer, channel, operational and commercial. 

  • Work with the Senior Digital Analytics Manager to create a data-driven culture, educate stakeholders and ensure data is both accessible and engaging. You will drive and champion the use of data within the wider business and be the ‘go to’ person to share your knowledge on analytics business-wide.  

  • Work with the wider Analytics Team to ensure we’re setup for success and can answer the most important business questions. For example, working with the Implementation Analyst to ensure our tagging is set up correctly.  

  • Work with the IT development team to ensure all reporting is supported and maintained. 

You’ll be reporting into the Senior Digital Analytics Manager, as well as working closely internally with Digital, Finance, CRM and IT.  

The Ideal Candidate

  • You’ll have plenty of hands-on digital analytics experience from previous roles with knowledge of site analytics tools (Google Analytics or IBM Digital Analytics (Coremetrics) would be a real advantage!)  

  • You’ll possess a great understanding of commercial decision making and feel confident in making them to drive sales. 

  • You’ll also know about Databases and SQL queries, HTML and using Excel at an advanced level to manipulate data. 

  • You’ll have technical experience of analytical tracking, website tagging and creating intricate funnels  

  • This is a role with constant deadline pressure, so you’ll be comfortable with that, and you’ll know how to deal with multiple projects across several teams in a calm yet effective way.  

  • You’ll also be a great communicator and good with words to help tell your data stories as effectively as possible.  

  • You’ll have a high level of personal energy to drive projects and inspire the team around you to sustain productivity.  

This job is a brilliant opportunity to join a close-knit team who are incredibly passionate about their role within the Selfridges business. If you’re looking to come into a new role and make a real impact, then this will be perfect for you. It doesn’t just stop at Digital Analytics either - we have lots of opportunities to get involved and collaborate on projects and in communities internally, so no two days will ever be the same. As Harry Gordon Selfridge once said, ‘There’s no fun like work!’ 

About the Company

Our creative spirit 

We are more than a shop. We are a social space where culture and commerce collide to release an energy that we call the Selfridges spirit. We are here to make our world brighter, and everyone is welcome. 

Our awards cabinet 

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign.  

Our future 

Since 1909 we have been at the forefront of retail and today our stores in London, Manchester and Birmingham – alongside and the Selfridges App – continue to redefine the way we shop and socialise. As a Selfridges team member, you will learn what it takes to consistently drive innovation, success and amazing customer experiences. 


There are lots of reasons to be excited about joining Team Selfridges – from our fantastic team member communities to volunteer days and behind-the-scenes Selfridges experiences throughout the year. 

Other benefits and rewards include: 

  • Generous bonus and/or commission scheme 

  • Discounted gym memberships 

  • Pension contributions  

  • Annual travel pass and cycle to work schemes 

  • A volunteer day for all team members 

  • Access to a wide range of training programmes to help your career development 


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