Customer Insights Manager

Role Responsibility

As Customer Insights Executive, you will be expected to take end-to-end ownership of projects and assist the Senior Insights Manager in delivering others. Areas for exploration will include measuring brand perceptions among existing and potential customers, understanding of the drivers of loyalty and informing the growth strategy in emerging markets.

You will develop strong relationships with internal stakeholders to understand wider business challenges and collaborate with wider community of analysts such as CRM, Digital Analytics and Marketing.

Providing a research support to Selfridges’ strategic projects you will manage brands health tracking and produce insightful analysis and reports which drive action and provoke change.

The Customer Insights team within Selfridges aims to put the customer at the centre of decision making and business strategy by providing insight about our customers and how they engage with the brand. To do this, we draw from a variety of data sources including in-house and external research, CRM data and market intelligence.

The Ideal Candidate

As a successful candidate you will have a strong commercial awareness and be capable to creatively bring insights to life through storytelling and data visualisation.

Experience of market research and customer insight is essential. You will also have an experience in qualitative approaches, discussion guide design and interview moderations and analysis.

You will have strong communication, management and organisational skills and be comfortable working with large and complex data, using Microsoft Excel.

Knowledge of SQL is desirable.

About the Company

Selfridges is a shop run on imagination: a place where the world’s most covetable brands combine with the most extraordinary spectacles, events and ideas for an experience like no other.

The story began when Harry Gordon Selfridge first arrived in London from Chicago in 1906 with his heart set on opening his dream store. With his revolutionary understanding of publicity and the theatre of retail, Selfridges Oxford Street opened its doors for the first time in 1909. The founder’s spirit of innovation and creativity lives on through its owners today. Since 2003, W. Galen Weston and his family have owned and operated the business, which now includes two stores in Manchester, one in Birmingham, plus selfridges.com and the Selfridges App which both deliver to over 130 countries.

In 2016 Selfridges was the first ever store to be awarded the title of ‘World’s Best Sustainability Campaign by a Department Store’ at the IGDS Global Department Store Summit, in-line with its focus on buying better and inspiring change. For an unprecedented three consecutive occasions in a row (2010, 2012 & 2014) Selfridges also won the coveted ‘Best Department Store in the World’ award, underlining its place at the forefront of retail.

Selfridges