CRM Coordinator

Job Introduction

Selfridges has always been much more than a shop. We’re a social space where everyone is welcome and feels a sense of belonging, a creative playground where culture and commerce collide, and an experimental hub where you can discover the most innovative and sustainable ideas in retail. We’re here to help make the world brighter. And you can be an important part of this. We’ll talk more about the role below, but before we get to that, let’s share with you the good stuff…  

Rewards and benefits 

Life at Selfridges is dynamic, exciting, and always evolving. As well as working with some of the most cutting-edge, iconic and boundary-pushing brands, designers and creatives, we also offer our team members opportunities to help make a positive difference through our network of communities, both within and outside Selfridges. Here are just a few of our rewards and benefits that help make our team experience that bit more extraordinary. 

• Flexible working options to benefit you, your family and your wellbeing that can include part-time, flexi-time, job sharing or working remotely 

• Generous annual leave that increases with length of service 

• Up to five paid volunteering days – from beach cleans to co-ordinating food and clothing donations 

• Family leave that suits your set up including Maternity, Paternity, Adoption, Surrogacy and Shared Parental leave policies 

• Defined pension contribution scheme  

• Generous bonus and/or commission scheme  

• Enviable team member discount including sale previews and double discount days 

• Exclusive local discounts on a range of restaurants, bars, beauticians and entertainment 

• Subsidised gym memberships  

• Annual travel pass and cycle-to-work schemes  

• A sustainable car salary sacrifice scheme 

• Several internal communities to get involved in from our Diversity Board and Green Warriors who are leading the charge on D,E&I and sustainability, to the Wellbeings who are always thinking of new ways to champion healthy minds, bodies and routines for our team members 

• Workplace Options, our confidential team member assistance programme for when life gets tricky or you need a little guidance 

• Access to a wide range of training programmes to help your career development 

Read on to find out how you can play your part in Reinventing Retail… 

Role Responsibility

As CRM Co-ordinator, you will be responsible for coordinating & optimising the email and app marketing programme for Selfridges. Working closely with our Digital Trading, Marketing, Analytics, Editorial and Development teams, you will be responsible for delivering best in class email and app campaigns. You have great attention to detail, are proactive, have the customer at the forefront, have a good understanding of digital and can analyse key metrics across marketing.

As a CRM Co-ordinator, your key responsibilities will be:

•End-to-end execution of email and app marketing channels:

•Coordinate and update email and app content calendar

•Attend weekly briefing meetings with Trade, Editorial & Marketing

•Liaise with CRM Analysts to define customer segments for campaigns

•Create Email and App briefs liaising with trade on product selection, editorial on copy and the design team on look and feel

•Ensure campaigns are signed off by applicable stakeholders

•Schedule, test and deploy campaigns

•Implement email & app testing strategies, adjusting strategy based on results

•Deliver weekly and monthly reports on campaign performance

•Understand and create mobile optimised campaigns with customer journeys at front of mind

•Monitor and report on email and app competitor activity

•Stay in the know on industry insight and trends to fully optimise emails and app messages

•Build relationships with multiple teams to ensure email & app campaigns are optimised and efficient

The Ideal Candidate

•Individual must be flexible, highly organised and able to manage their time effectively whilst prioritising and completing deadlines.

•Great attention to detail, proof-reading and ability to manage multiple tasks to a high level of quality.

•Strong communication skills and ability to present complex data and reporting clearly to stakeholders across the business

•Good knowledge of Excel, Powerpoint and basic understanding of web analytics tools e.g. Google Analytics

About the Company

Everyone is welcome 

Selfridges is a place where we want everyone to feel a sense of belonging. We embrace every self and are committed to cultivating a diverse and inclusive working culture. We are leading with purpose to not only increase the visibility and recognition of under-represented talent within our organisation, but the wider industry too. Here at Selfridges, everyone is welcome – irrespective of race, gender, ethnicity, sexuality, age or disability, we stand by equal opportunities for all.   

Our awards cabinet  

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign. We were also recognised as a ‘Best 25 Big Company to Work For 2020’ as awarded by The Sunday Times. 

Selfridges