CRM Assistant Manager

Job Introduction

Selfridges has always been much more than a shop. We’re a social space where everyone is welcome and feels a sense of belonging, a creative playground where culture and commerce collide, and an experimental hub where you can discover the most innovative and sustainable ideas in retail. We’re here to help make the world brighter. And you can be an important part of this. We’ll talk more about the role below, but before we get to that, let’s share with you the good stuff…  

Rewards and benefits 

Life at Selfridges is dynamic, exciting, and always evolving. As well as working with some of the most cutting-edge, iconic and boundary-pushing brands, designers and creatives, we also offer our team members opportunities to help make a positive difference through our network of communities, both within and outside Selfridges. Here are just a few of our rewards and benefits that help make our team experience that bit more extraordinary. 

• Flexible working options to benefit you, your family and your wellbeing that can include part-time, flexi-time, job sharing or hybrid working

• Generous annual leave that increases with length of service 

• Up to five paid volunteering days – from beach cleans to co-ordinating food and clothing donations 

• Family leave that suits your set up including Maternity, Paternity, Adoption, Surrogacy and Shared Parental leave policies 

• Defined pension contribution scheme  

• Generous bonus and/or commission scheme  

• Enviable team member discount including sale previews and double discount days 

• Exclusive local discounts on a range of restaurants, bars, beauticians and entertainment 

• Subsidised gym memberships  

• Annual travel pass and cycle-to-work schemes  

• A sustainable car salary sacrifice scheme 

• Several internal communities to get involved in from our Diversity Board and Green Warriors who are leading the charge on D,E&I and sustainability, to the Wellbeings who are always thinking of new ways to champion healthy minds, bodies and routines for our team members 

• Workplace Options, our confidential team member assistance programme for when life gets tricky or you need a little guidance 

• Access to a wide range of training programmes to help your career development 

Read on to find out how you can play your part in Reinventing Retail… 

Role Responsibility

            - Responsible for the execution of the end to end email and app push campaigns for Selfridges CRM omnichannel strategy

            - Liaise with trade, marketing, events and stores teams to highlight opportunities and brand support and ensure relevancy and time optimisation of the communication plan

            - Assist the CRM manager in maintaining the email and app push campaign calendar, based on trade priorities and customer moments, with a focus on the omnichannel customer experience

            - Work closely with the analyst team to ensure data extensions are pulled on time and relevant for the campaigns in the plan

            - Assist CRM Developers with briefs and timelines, making sure deadlines are met and communications are delivered on time and correctly

            - Liaise with the creative team to ensure communications are on brand and highlight areas of improvements to email templates and creative assets

            - Create and maintain a test plan with the aim to constantly improve communication effectiveness based on a test and learn approach

            - Regular reporting on email and app performance for CRM and omnichannel customer engagement KPIs

            - Assist the CRM team in optimising the communication strategy by exploring and testing new campaigns and channels, as well as by improving customer loyalty and LTV

The Ideal Candidate

• Have experience within a CRM role
• Knowledge of email and app marketing strategies and KPIs
• Be flexible, highly organised and able to manage time effectively whilst prioritising and completing deadlines.
•  Have great attention to detail, proof-reading and ability to manage multiple tasks to a high level of quality.
• Have strong communication skills and ability to present complex data and reporting clearly to stakeholders across the business
•  Have good knowledge of Excel, Powerpoint and basic understanding of web analytics tools e.g. Google Analytics

About the Company

Everyone is welcome 

Selfridges is a place where we want everyone to feel a sense of belonging. We embrace every self and are committed to cultivating a diverse and inclusive working culture. We are leading with purpose to not only increase the visibility and recognition of under-represented talent within our organisation, but the wider industry too. Here at Selfridges, everyone is welcome – irrespective of race, gender, ethnicity, sexuality, age or disability, we stand by equal opportunities for all.   

Our awards cabinet  

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign. We were also recognised as a ‘Best 25 Big Company to Work For 2020’ as awarded by The Sunday Times. 

Selfridges