Brand Marketing Coordinator

Job Introduction

Selfridges has always been much more than a shop. We’re a social space where everyone is welcome and feels a sense of belonging, a creative playground where culture and commerce collide, and an experimental hub where you can discover the most innovative and sustainable ideas in retail. We’re here to help make the world brighter. And you can be an important part of this. We’ll talk more about the role below, but before we get to that, let’s share with you the good stuff…  

Rewards and benefits 

Life at Selfridges is dynamic, exciting, and always evolving. As well as working with some of the most cutting-edge, iconic and boundary-pushing brands, designers and creatives, we also offer our team members opportunities to help make a positive difference through our network of communities, both within and outside Selfridges. Here are just a few of our rewards and benefits that help make our team experience that bit more extraordinary. 

• Flexible working options to benefit you, your family and your wellbeing that can include part-time, flexi-time, job sharing or hybrid working

• Generous annual leave that increases with length of service 

• Up to five paid volunteering days – from beach cleans to co-ordinating food and clothing donations 

• Family leave that suits your set up including Maternity, Paternity, Adoption, Surrogacy and Shared Parental leave policies 

• Defined pension contribution scheme  

• Generous bonus and/or commission scheme  

• Enviable team member discount including sale previews and double discount days 

• Exclusive local discounts on a range of restaurants, bars, beauticians and entertainment 

• Subsidised gym memberships  

• Annual travel pass and cycle-to-work schemes  

• A sustainable car salary sacrifice scheme 

• Several internal communities to get involved in from our Diversity Board and Green Warriors who are leading the charge on D,E&I and sustainability, to the Wellbeings who are always thinking of new ways to champion healthy minds, bodies and routines for our team members 

• Workplace Options, our confidential team member assistance programme for when life gets tricky or you need a little guidance 

• Access to a wide range of training programmes to help your career development 

Read on to find out how you can play your part in Reinventing Retail… 

Role Responsibility

As Brand Marketing Coordinator, you will support on the planning and execution of the Selfridges brand marketing activity through a customer lens, amplifying our core brand messaging and delivering against the wider business objectives. ​

​

As Brand Marketing Coordinator, you will:​

• Support on key brand and store marketing campaigns, driving customer acquisition, frequency of visit and purchase during key calendar moments​

• Support with paid media campaign executions, including agency briefing, creative asset briefing, ad previewing and more ​

• Coordinate campaign summaries, reporting on key campaign KPIs​

• Generate monthly paid media reports to circulate to the business​

• Develop marketing support plans for the London store, including Cinema, restaurants, experiences & services, working closely with the CRM, organic social, events and PR teams​

• Support on the sustainability marketing strategy across all Marketing channels ​

• Monitor competitor activity across the media landscape, and keep the wider team informed of any key developments in the marketing and media landscape ​

• Admin support relating to campaigns and marketing activations 

The Ideal Candidate

​

• Have experience in brand and digital marketing, understanding the role Brand Marketing plays in the full Marketing landscape, with experience ideally gained at a multi-channel business in the luxury retail sector​

• Have experience working across paid media channels, including paid social and display ​

• Have experience working with external agencies ​

• Have the ability to work under pressure to ensure tight deadlines are met​

• Have the ability to build and maintain key relationships cross-functionally​

• Be commercially aware and customer focused; and be flexible, proactive, and open to change​

• Possess excellent communication skills and be comfortable working closely with multiple stakeholders and influence decisions at all levels​

• Highly organised with an ability to multi-task, prioritise and work to tight deadlines

About the Company

Everyone is welcome 

Selfridges is a place where we want everyone to feel a sense of belonging. We embrace every self and are committed to cultivating a diverse and inclusive working culture. We are leading with purpose to not only increase the visibility and recognition of under-represented talent within our organisation, but the wider industry too. Here at Selfridges, everyone is welcome – irrespective of race, gender, ethnicity, sexuality, age or disability, we stand by equal opportunities for all.   

Our awards cabinet  

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign. We were also recognised as a ‘Best 25 Big Company to Work For 2020’ as awarded by The Sunday Times. 

Selfridges