Assistant CRM Manager

Job Introduction

As CRM Assistant Manager, you will be responsible for the delivery and optimisation of the email and app marketing strategy for Selfridges. Working closely with Trade, Marketing, Creative and Analytics, you will deliver best in class email and app push campaigns, with the aim to increase customer engagement across the CRM channels. 

Role Responsibility:

• Responsible for the execution of the end to end email and app push campaigns for Selfridges CRM omnichannel strategy
• Liaise with trade, marketing, events and stores teams to highlight opportunities and brand support and ensure relevancy and time optimisation of the communication plan
• Assist the CRM manager in maintaining the email and app push campaign calendar, based on trade priorities and customer moments
• Work closely with CRM Analysts to identify appropriate campaign targeting and segmentation criteria
• Assist CRM Developers with briefs and timelines, making sure deadlines are met and communications are delivered on time and correctly
• Liaise with the creative team to ensure communications are on brand and highlight areas of improvements to email templates and creative assets
• Develop and maintain the CRM automation programme across email and app push, by creating and launching new campaigns, as well as by optimising existing ones
• Create and maintain a test plan with the aim to constantly improve communication effectiveness based on a test and learn approach 
• Regular reporting on email and app performance for CRM and omnichannel customer engagement KPIs
• Assist the CRM team in optimising the communication strategy by exploring and testing new campaigns and channels, as well as by improving customer loyalty and CLTV

The Ideal Candidate: 

• Previous experience within CRM ideally in a retail context
• Individual must be flexible, highly organised and able to manage their time effectively whilst prioritising and completing deadlines.
• Strong analytic and communication skills with the ability to present complex data and reporting clearly to stakeholders across the business
• Experience of using CRM ESPs and App Platforms and advanced skills in Excel, PowerPoint and web analytical tools eg. Google Analytics
• Great attention to detail, proof-reading and ability to manage multiple tasks to a high level of quality in a fast paced environment

Selfridges